Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi

Abstract

State-owned enterprises are company that is expected to best the others as they’re owned by the country and the government whether they are from tech-base industry, finance, internet service, or energy resource. Pegadaian as a company also cannot escape from this as they’re one of the financial pillars for the state and the people. Having history to be freed from Dutch colonization, they become the biggest pawnbroker company serving for the people and the state’s economy, the social media becomes their primary tool to construct their own public image through various contents, one of them is the global agenda of eco-friendly campaign as well as using Gen Z Slangs in their content. However, as advanced and updated they are from the public image, a bias still followed through their academic research records. Through examining this, we will discover their other perspective in the financial marketing.

Marketing Communication Model of International School in Post COVID-19 Pandemic

“…The method involves analysing messages by identifying and categorizing themes and patterns within them, allowing researchers to draw insights and conclusions about the content. Krippendorff Content Analysis is often used in the study of media content, such as news articles or social media posts, as well as in qualitative research in fields such as marketing, political science, and psychology (Daniel Susilo, 2023;Daniel Susilo & Charles Julian Santos Navarro, 2023). The method involves a six-step process that includes defining the unit of analysis, selecting a sample of messages, creating categories to code the messages, training coders to apply the categories consistently, conducting the coding process, and analysing the results.…”