Pelatihan Dan Pendampingan Digital Marketing Melalui Platform Sosial Media Dan Marketplace Bagi Umkm Kerajinan Aksesoris

Andono, Fidelis Arastyo; Girindratama, Muhammad Wisnu

doi:10.46576/rjpkm.v4i1.2359

Cited by 3 publications

(3 citation statements)

References 11 publications

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“…Rohaendi et al (2023) [40] reviewed disaster education for adults related to the land movement in PPSDM Geominerba. The preparation of training at PPSDM Geominerba involves all stakeholders, especially the Geological Agency, KESDM as the unit responsible for geological disasters [41].…”

Section: Efforts To Reduce Disaster Risk Through Non-formal Education...mentioning

confidence: 99%

Disaster risk reduction efforts through education in Indonesia: A literature review

Partini,

Hidayaht

2024

IOP Conf. Ser.: Earth Environ. Sci.

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Indonesia is a country that is prone to natural disasters, such as earthquakes, floods, volcanic eruptions and tsunamis. To reduce the risk of disasters, efforts through education are important. This article aims to conduct a literature review regarding disaster risk reduction through education in Indonesia. Education has an important role in increasing public awareness, increasing knowledge, and developing the skills needed to reduce the impact of disasters and increase responsiveness in dealing with them. This research wants to find out other forms of approaches that have been implemented to reduce disaster risk in education in Indonesia and find out what the results are. A review of existing literature shows that there are 3 efforts to reduce disaster risk through education, namely formal education, informal education and non-formal education. The research results show that the three educational pathways are implemented quite well in Indonesia. Forms of disaster risk reduction through education include integration of learning in schools, local wisdom, training, outreach and disaster mitigation simulations from disaster awareness activist groups and from certain institutions/institutions to the community, as well as disaster mitigation programs from community groups themselves. To reduce disaster risk in Indonesia, sustainable and coordinated efforts are needed between the government, educational institutions and the community. Increasing the role of education in protecting and preparing people for disasters is important to minimize the negative impacts of disasters in the future.

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Section: Efforts To Reduce Disaster Risk Through Non-formal Education...mentioning

confidence: 99%

Disaster risk reduction efforts through education in Indonesia: A literature review

Partini,

Hidayaht

2024

IOP Conf. Ser.: Earth Environ. Sci.

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“…Pergeseran tren bisnis saat ini memaksa pelaku usaha untuk memulai digitalisasi untuk memperluas bisnis dan mengoptimalkan pemasaran (Muzakir et al, 2022). Penelitian sebelumnya mencatat penggunaan platform digital dalam penjualan dan pemasaran memberikan efek positif bagi keberlanjutan bisnis dan meningkatnya kondisi finansial usaha tesebut (Andono & Girindratama, 2023).…”

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“…Penelitian tahun 2021 mencatat hanya 13 persen (8 juta) UMKM yang masuk platform digital (Arifin et al, 2021). Beberapa kendala menjadi alasan sulitnya UMKM menerapkan penjualan online antara lain minimnya literasi teknologi pelaku UMKM (Susanti, 2020;Andono & Girindratama, 2023;Masruroh & Maulana, 2023) atau pemanfaatannya yang belum optimal (Arifin et al, 2021;Mahpuz et al, 2021).…”

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Pelatihan Pemanfaatan Platform Digital Dalam Penjualan Produk Umkm Melalui Marketplace Dan Website

Laksitowening,

Kusumo

2024

Reswara. j. pengabdi. kpd. masy

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Tidak dapat dipungkiri, pandemi Covid-19 berdampak besar pada perekonomian di seluruh dunia. Di Indonesia, Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi sektor yang paling terdampak. Namun di sisi lain, pandemi memunculkan peluang baru dengan meningkatnya aktivitas belanja online masyarakat. Penjualan secara online melalui platform digital saat ini menjadi suatu keharusan bagi pelaku bisnis termasuk UMKM. Namun, penetrasi ke platform digital tidak selalu berjalan mulus bagi UMKM. Pelaku UMKM yang tergabung dalam Perkumpulan Pengusaha Karsa Mandiri (PPKM) Kabupaten Bandung, berdasarkan survei yang dilakukan, belum secara optimal memanfaatkan platform digital untuk pemasaran dan penjualan. Kegiatan yang dilakukan berupa pelatihan untuk meningkatkan literasi digital pelaku UMKM tersebut. Pelatihan ini bertujuan membantu peserta untuk memahami konsep marketplace dan website gratis serta manfaatnya, dan memberikan keterampilan untuk memulai penjualan online. Berdasarkan hasil evalusi, seluruh peserta menyatakan tertarik dalam memanfaatkan marketplace serta yakin atas kemampuan teknis mereka setelah mengikuti pelatihan. Para peserta lebih memilih memanfaatkan marketplace dibandingkan website untuk membuat toko online gratis karena alasan kemudahan penggunaan. Selain itu para peserta sudah memahami pendekatan multi-channel marketing dimana mereka lebih banyak memilih menggunakan lebih dari satu marketplace untuk memasarkan produk mereka.

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Pelatihan pemanfaatan digital marketing: solusi alternatif pengembangan UMKM Dusun Puringan Desa Sidomulyo Magelang

Azzahro,

Khasanah,

Awalia

et al. 2024

Tintamas JPIE

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Micro, Small and Medium Enterprises (MSME) development is essential for local economic growth. However, MSMEs often face business licensing, production efficiency, and marketing challenges. Adaptive and innovative are the primary keys for MSMEs to continue to develop their businesses. The partner's problems are the production process, which still takes time, limited employment, and marketing, which is not yet optimal. This is because partners' knowledge regarding digital marketing strategies is still low. This service activity aims to provide adequate understanding regarding concepts and practical assistance in implementing digital marketing strategies to overcome production processes that still take time, limited employment, and marketing that is not yet optimal. The service method is carried out by training MSME owners on platforms such as social media, websites, and analytical tools to expand reach and increase sales. The results of the service after direct training activities show that MSME partners have been able to understand digital marketing concepts and implement digital marketing strategies well through social media platforms.

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Pelatihan Dan Pendampingan Digital Marketing Melalui Platform Sosial Media Dan Marketplace Bagi Umkm Kerajinan Aksesoris

Cited by 3 publications

References 11 publications

Disaster risk reduction efforts through education in Indonesia: A literature review

Disaster risk reduction efforts through education in Indonesia: A literature review

Pelatihan Pemanfaatan Platform Digital Dalam Penjualan Produk Umkm Melalui Marketplace Dan Website

Pelatihan pemanfaatan digital marketing: solusi alternatif pengembangan UMKM Dusun Puringan Desa Sidomulyo Magelang

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