Pelatihan Desain Pengemasan Dan Pemasaran Kelompok Umkm Untuk Meningkatkan Pendapatan Masyarakat Kelurahan Dupak Kecamatan Krembangan Kota Surabaya Jawa Timur

Self Cite

This community service activity aims to increase the income of the milkfish cracker home industry by fisherwomen in Kalanganyar Village, Sedati District, Sidoarjo Regency. The method of implementing the activity uses counseling sessions, training, and practice. The counseling materials are (1) the importance of developing a variety of quality crackers to increase sales volume, (2) the importance of making attractive and hygienic packaging for marketing milkfish cracker products. At the same time, the training material is making hygienic cracker dough with variations in original and spicy flavors. The application of appropriate technology was an electric machine for cutting cylindrical cracker dough. While the online marketing tool developed is Instagram. The conclusions of this activity are (1) training in making hygienic cracker dough with a variety of flavors, (2) improving marketing channel strategies, (3) redesigning product brands, (4) increasing production capacity.

Section: Based On the Results Of Research On The Local Potential-base...mentioning

confidence: 99%

Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

Achmad

Tranggono

Winarno

et al. 2022

Self Cite

“…Materials given in the training solve general problems of lack of knowledge in maintaining the excellent quality of fish-based food. One easy way to increase sales is by providing food with various recipes or flavors, reasonable prices, and good packaging (Achmad, Tranggono, et al, 2022;Mas'udah, Achmad, Chayani, Multazam, et al, 2021).…”

Section: Resultsmentioning

confidence: 99%

“…Moreover, the role of women is enormous in capital accumulation because they have the potential to generate additional income for the family (Bisowarno & Untari, 2019;Tjahjono, 2021). to make changes (Alamiyah, Arviani, et al, 2021;Alamiyah, Kusuma, et al, 2021;Juwito et al, 2022;Magner, 2016;Mas'udah, Achmad, Chayani, Multazam, et al, 2021;Mas'udah, Achmad, Chayani, Nathania, et al, 2021;Tranggono, Pramitha, et al, 2021).…”

Section: Figure 5 Chest Freezer Sharp Frv-300mentioning

confidence: 99%

Encouraging the Marketing Communication Strategy for UD Sumber Rejeki to Increase Fish-based Food Quality and Income

Tranggono

Achmad²,

Sarofa³

et al. 2022

Tujuan dari program Bakti Inovasi bagi Masyarakat (BIMA) ini untuk mentransferkan pengetahuan dan teknologi kepada mitra Usaha Mikro Kecil Menengah (UMKM) di Desa Tasikmadu, yaitu UD Sumber Rejeki. Metode pelaksanaan kegiatan melalui penyuluhan, pelatihan, dan pendampingan. Tim pelaksana menyebarkan kuesioner dan melakukan wawancara kepada pelaku UMKM di Desa Tasikmadu. Sementara Focus Group Discussion khusus pada UD Sumber Rejeki sebagai mitra untuk mengurai permasalahan. Kegiatan BIMA ini memiliki Tingkat Kesiapterapan Teknologi (TKT) level 5 yang memiliki dasar penelitian sebelumnya tentang produk pangan olahan berbasis ikan dan pendampingan UMKM di Kabupaten Trenggalek. Hasil transfer pengetahuan melalui penyuluhan berhasil meningkatkan pemahaman tentang kualitas bahan baku, resep sehat, variasi cita rasa, pentingnya digital marketing, dan kepemilikan legalitas usaha. Hasil alih teknologi berupa aplikasi pemasaran digital, perbaikan label, kemasan produk baru, dan hibah mesin pendingin berdampak pada peningkatan kualitas produk pangan olahan, perluasan jaringan pemasaran, peningkatan angka penjualan produk, dan meningkatkan kapasitas produksi. The purpose of the Bakti Innovation for Community (BIMA) program is to transfer knowledge and technology to Micro, Small, and Medium Enterprises (UMKM) partners in Tasikmadu Village, namely UD Sumber Rejeki. The method of implementing activities is through counseling, training, and mentoring. The implementation team distributed questionnaires and conducted interviews with SMEs in Tasikmadu Village. Meanwhile, a Focus Group Discussion was held with UD Sumber Rejeki's members to solve problems. This BIMA activity has a Technology Readiness Level (TKT) level 5, which has the basis of previous research on fish-based processed food products and mentoring MSMEs in the Trenggalek Regency. The results of knowledge transfer through counseling have succeeded in increasing understanding of the quality of raw materials, healthy recipes, variety of flavors, the importance of digital marketing, and ownership of business legality. The results of technology transfer in the form of digital marketing applications, improved labels, new product packaging, and refrigeration machine grants have an impact on improving the quality of processed food products, expanding marketing networks, increasing product sales figures, and increasing production capacity.

“…Namun pada menjelang berakhirnya pandemi, geliat ekonomi oleh UMKM produk pertanian menunjukkan kenaikan aktivitas (Mas'udah et al, 2021). UMKM produk pertanian yang mendapatkan momentum pemasaran di saat pandemic dan semakin meningkat adalah produk kopi (BPS RI, 2020).…”

Section: Latar Belakangunclassified

Rebranding Produk Kopi Excelsa Oleh Kelompok Masyarakat KOPI GUNUNG Dengan Packaging Baru dan Digital Marketing

Achmad

Wuryandari

Mas’udah

et al. 2022

Coffee is a leading commodity in Jombang Regency. One of these coffee varieties is Excelsa Coffee. The main obstacle for coffee farmers and traders in Sumberjo Village is the processing of excelsa coffee which is quite complicated. The Grant Program for Application of Research Results for the Community (PIHAT) aims to foster community groups KOPI GUNUNG in Sumberjo Village, Wonosalam District, Jombang Regency to have knowledge and skills in coffee plant care and digital marketing. The results of the identification of the problem of Pokmas KOPI GUNUNG as a partner, the PIHAT team provides solutions in the form of a) Increasing knowledge and skills in caring for coffee plants, b) Improving the quality of new labels and packaging, c) Creating Instagram accounts and making marketing support profile videos, and d) Digital marketing training. After partners gain knowledge and skills in caring for coffee plants, knowledge of digital marketing skills, and producing coffee product packaging, the goal of implementing this PIHAT program is to increase sales of coffee products from the KOPI GUNUNG community group with the brand and packaging "Cakra Dewa." In addition to articles in community service journals, PIHAT's outputs are the Profile Video, news, and Instagram accounts. Kopi merupakan komoditas unggulan Kabupaten Jombang. Salah satu varietas kopi tersebut adalah Kopi Excelsa. Kendala utama bagi petani dan pedagang kopi di Desa Sumberjo adalah perawatan kopi excelsa yang cukup rumit. Program Hibah Penerapan Hasil Penelitian Bagi Masyarakat (PIHAT) bertujuan untuk membina kelompok masyarakat KOPI GUNUNG di Desa Sumberjo, Kecamatan Wonosalam, Kabupaten Jombang agar memiliki pengetahuan dan keterampilan dalam perawatan tanaman kopi dan pemasaran digital. Hasil identifikasi masalah Pokmas KOPI GUNUNG sebagai mitra, maka tim PIHAT memberikan solusi berupa: a) Meningkatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, b) Meningkatkan kualitas label dan kemasan baru, c) Membuat akun Instagram dan membuat video profil penunjang pemasaran, dan d) Pelatihan pemasaran digital. Setelah mitra mendapatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, pengetahuan keterampilan digital marketing, dan memproduksi kemasan produk kopi, maka sasaran akhir dari pelaksanaan program PIHAT ini adalah meningkatkan penjualan produk kopi dari kelompok masyarakat KOPI GUNUNG dengan brand dan kemasan “Cakra Dewa.” Selain artikel pada jurnal pengabdian kepada masyarakat, luaran PIHAT ini adalah Video Profil, Berita, dan akun Instagram.