Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

Dwinarko,; Mujab, Saeful

doi:10.55123/abdikan.v1i1.84

Cited by 7 publications

(8 citation statements)

References 10 publications

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“…Website merupakan halaman informasi yang disediakan melalui jalur internet, sehingga dapat diakses di manapun selama terkoneksi dengan jaringan internet. Dalam pemanfaatannya, website banyak sekali digunakan sebagai bentuk penyampaian informasi yang tepat sasaran, seperti penggunaan website dalam bidang usaha sebagai salah satu strategi marketing untuk memperkenalkan tempat usaha serta produkproduk yang dijual kepada masyarakat luas, dengan maksud untuk dikenali oleh masyarakat luas, perluasan daerah penjualan dan yang sangat penting meningkatkan penjualan produk (Hidayat et al, 2020;Kurniawati & Pristanti, 2018;Shadiq, 2020;Yani et al, 2018), (Destiara et al, 2022a;Dwinarko et al, 2022a;Suwandi et al, 2022).…”

Section: A Pendahuluanunclassified

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Pembuatan Website Promosi Produk pada Toko Keripik Kartika

Ninia Lina,

Rumetna,

Ferdinandus

et al. 2023

ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknolog

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Kartika Chips is a business in the form of a shop engaged in the sale of snack products, specifically chips. This shop does not only sell one product but several products, including taro chips with three flavors, soleh banana chips, original banana chips and breadfruit chips, this shop takes selected raw materials and also does not use preservatives which makes the products in this shop very high quality. The owner and founder of the Kartika Chips business is Mr. Suparlan. So far, Mr. Suparlan admits that, for promotion related to the place of business and the products being sold, it is still lacking, so there are still many people who do not know about the Kartika Chips shop and the products being sold. Therefore, motivation arose from the Community Service Team (PkM) of the Victory Sorong University Information Systems Study Program to help the Kartika Chips store in terms of promotion. With the help of promotion, products from the Kartika Chips shop are better known by many people and can cover a wider market, because promotions are carried out digitally, namely using the website as a promotional tool and media. After the team did an evaluation, there were no problems with the results of partner satisfaction with this product promotion website.

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Section: A Pendahuluanunclassified

“…Langkah-langkah pelaksanaan PkM ini adalah sebagai berikut (lihat Gambar 2), (Botta et al, 2020;Destiara et al, 2022b;Dwinarko et al, 2022b;Goldman et al, 2020;Majure et al, 2020;Rumetna et al, 2020;Temkin et al, 2020;Tirsa Ninia Lina & Matheus Supriyanto Rumetna, 2022):…”

Section: B Pelaksanaan Dan Metodeunclassified

Pembuatan Website Promosi Produk pada Toko Keripik Kartika

Ninia Lina,

Rumetna,

Ferdinandus

et al. 2023

ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknolog

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“…Langkah-langkah pelaksanaan PkM ini adalah sebagai berikut (Ninia Lina et al, 2023), (Rumetna, Lina, Santoso, et al, 2023), (Destiara et al, 2022;Dwinarko et al, 2022;Suwandi et al, Hasil evaluasi yang terlihat pada Gambar 4 menunjukan peningkatan yang signifikan terjadi setelah tim PkM melaksanakan kegiatan PkM. Pertama terkait melakukan identifikasi masalah.…”

Section: B Pelaksanaan Dan Metodeunclassified

Pelatihan Memaksimalkan Profit Penjualan Produk Abon Gulung Hawai Bakery Menggunakan POM-QM

Tirsa Ninia Lina,

Matheus Supriyanto Rumetna,

Wiesje Ferdinandus

et al. 2023

ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknolog

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Hawaii Bakery sells culinary products that are much loved by people in the archipelago region of Papua, Indonesia. The product is rolled shredded bread, which is the mainstay product of Hawaii Bakery. The current situation and conditions experienced by Hawaii Bakery are deemed necessary for adjustment, given that the main problem faced is maximizing profits with limited shipping costs and selling prices that must be adjusted. This provides an opportunity for the Sorong University of Victory Community Service (PkM) team to conduct a PkM program in the form of training using the POM-QM software for Windows. This training is to share knowledge and also help Hawaii Bakery to innovate and maintain business activities. The main thing is how Hawaii Bakery can maximize profit. After evaluating all the steps for implementing the Community Service Program, an average value of 95% is obtained for the increase in partner understanding. The 95% figure shows that the PkM implementation carried out by the Victory University Sorong University PkM team was very successful. This is a motivation for the team to continue to do the same thing and even improve the performance of the PkM team in the future.

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“…Setelah itu, tim melakukan perhitungan menggunakan PL, hasilnya menjadi acuan agar mengoptimalkan sumber daya serta dapat digunakan untuk menghasilkan sebuah pengambilan keputusan yang baik (Lina et al, 2017), (Rumetna, Lina, Rustam, et al, 2020), (Rumetna, Lina, Tauran, et al, 2020), (Rumetna, Lina, Sari, et al, 2021), (Rumetna & Lina, 2021b), (Lina, Rumetna, Pangaribuan, et al, 2021) Gambar 2. Alur Tahap Pertama 2) Edukasi dengan cara melakukan pelatihan kepada mitra merupakan tahap kedua yang dilakukan oleh tim PkM (Nizaruddin et al, 2020), , (Guntoro & Qonarrullah, 2020), (Syarifudin et al, 2020), (Guntoro & Qonarrullah, 2020), (Syarifudin et al, 2020), , , (Suwandi et al, 2022), (Destiara et al, 2022), (Dwinarko et al, 2022).…”

Section: B Pelaksaan Dan Metodeunclassified

Edukasi Mengoptimalkan Sumber Daya Untuk Pembuatan Noken Menggunakan Program Linier

Rumetna,

Lina,

Lopulalan

et al. 2022

ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknolog

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Mr. Meki Murpa is a craftsman as well as a Noken seller with his address at Jalan F. Kalasuat, Sorong City, West Papua. Noken made from Balam bark. This business experienced ups and downs in its journey, this was due to the lack of manpower, Balam wood raw materials and also the Covid-19 pandemic storm. One of the factors that makes it increasingly difficult to find skilled workers in the manufacture of Noken and Balam wood raw materials because Sorong City is starting to experience a shift towards modernization, so there is a lot of development that makes it difficult to get Balam wood. For this reason, the Community Service (PkM) team at Victory Sorong University offers an educational program, namely providing training on optimizing resources for making noken using the Linear Program (PL) and POM-QM software for windows version 5.3. This PkM activity has been successfully implemented, this can be clearly seen by the high enthusiasm of the participants, the increased level of understanding of partners, and a positive impact on all stakeholders involved. The success of this PkM activity is a motivation for the team to continue to do the same thing and even improve the performance of the PkM team.

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Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

Cited by 7 publications

References 10 publications

Pembuatan Website Promosi Produk pada Toko Keripik Kartika

Pembuatan Website Promosi Produk pada Toko Keripik Kartika

Pelatihan Memaksimalkan Profit Penjualan Produk Abon Gulung Hawai Bakery Menggunakan POM-QM

Edukasi Mengoptimalkan Sumber Daya Untuk Pembuatan Noken Menggunakan Program Linier

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