Pelatihan Strategi Pemasaran Online Untuk Pedagang yang Terdampak Covid19 di Surabaya dan Sekitarnya

Putri, Adinda Alifia; Aisyah, Aura Iman; Pratama, Danniel Adhis Putra; Maritza, Elgiva Nariswari; Priambodo, Gangsar; Hermawan, Gracie Virginia; Dianti, Rahma; Natalia, Johanna

doi:10.35914/tomaega.v4i3.864

Cited by 1 publication

(1 citation statement)

References 5 publications

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“…Therefore, the need to Training like this are conducted many time outside of Sidenreng Rappang, its implementation are illustrated in empirical studies, form of training are both online and offline, the training conducted during pandemic are held online. Online training are performed by giving lectures and illustrated the strategy participant needed to make good brand image, one of this method are involving good photography technique, which by making good image on product can attract the intention to buy (Putri et al, 2021). This method also become one of the material on participant around Sidenreng Rappang, but the illustration of making good photo are shown during offline training to make sure the participant able to replicate.…”

Section: Implementation Of Social Media Marketing Training Programmentioning

confidence: 99%

Improving Sales Rate Through Social Media Marketing Strategy for Small Business

Novianti,

Alamsyah

2023

ALS

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Social media emerged to be one of the business platforms nowadays, at first social media was introduced to connect people from around the world, the rising of technology and knowledge made people discover many methods and ways to conduct business, social media become one of the platforms to conduct business. The efficient of social media as business platform can be identify by many users, the minimum requirement of capital expense, the minimum effort of direct shipping, and social media business doesn’t require the shop owner to own a physical store, this advantage has made possibilities for countless people to conduct business even for those who have little to no capital resources. Nowadays the competition of business has become more and more by the day, one of many ways to survive the chance of bankrupt is to adapt. Small business especially MSMEs is often found in the village also in the city, therefore its is important to harness the potential of this aisle-based business for chance of improving household financial condition. The purpose of this study is to introduce and train locals to use social media as marketing platform and adapt to the business competition nowadays and ensure economic productivity.

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Section: Implementation Of Social Media Marketing Training Programmentioning

confidence: 99%