Pemahaman Muslim Berlangganan Restoran Halal: Peran Logo Halal dan Sikap Konsumen di Kota Bogor

Budiman, Andika Nuraga; Annisa, Intan Tri

doi:10.33476/ms.v6i2.1199

Cited by 2 publications

(1 citation statement)

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“…It can be interpreted that the halal label is one of the determinants of consumer attitudes. These results are in line with research conducted by Budiman and Annisa (2019) which states that the halal label has a positive and significant effect on the attitude of Muslims in Indonesia towards halal products.…”

Section: Discussionsupporting

confidence: 91%

Brand Awareness, Halal Label, Subjective Norm Towards Purchase Intention Through Attitude as an Intervening Variable

Rusdianto,

Ummah

2022

JEPH

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The purpose of the study is to test brand awareness, halal labels, subjective norms on purchase intention and attitude able to mediate. The research design used exploratory descriptive research using primary data and skunder. The data source is taken directly from respondents in the form of respondents' answers on the questionnaires distributed. The population and sample of the study were 100 respondents of the Management Study Program. The results of the study explained that brand awareness, halal labels, subjective norms positively increase attitude and brand awareness, halal labels, subjective norms, have a positive and significant effect on purchase intention, and brand awareness variables, halal labels, subjective norms, have a positive and significant effect on purchase intention through attitude as an intervening variable.

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Section: Discussionsupporting

confidence: 91%

Brand Awareness, Halal Label, Subjective Norm Towards Purchase Intention Through Attitude as an Intervening Variable

Rusdianto,

Ummah

2022

JEPH

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Determinants of Intention to Choose Halal Certified Restaurant in West Java

Khomsatun,

Priantina,

Rusli

2024

AJIM

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The establishment of halal-labeled restaurants that offer a diverse range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultural aspects of the region. The varied traditional cuisine, business centers, and the presence of Muslim communities make West Java an attractive destination for those seeking a religiously oriented and convenient dining experience. This study used primary data collected from 100 respondents through a questionnaire distributed via Google Forms. The study utilized purposive sampling, a type of non-probability sampling, and employed multiple linear regression analysis using SPSS version 29 for data analysis, the study was conducted in 3 stages, namely t-test, f-test, and coefficient of determination test. The findings indicate that attitude and religiosity factors influence consumer purchase intention at the halal restaurant. Conversely, knowledge was not proven to significantly affect public purchase intention at the halal restaurant in this study. This research has significant implications for halal restaurant owners. Halal restaurant owners in West Java can better understand the needs and preferences of Muslim consumers, strengthen their market position, and promote the growth of the halal industry in the region.

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Pemahaman Muslim Berlangganan Restoran Halal: Peran Logo Halal dan Sikap Konsumen di Kota Bogor

Cited by 2 publications

References 0 publications

Brand Awareness, Halal Label, Subjective Norm Towards Purchase Intention Through Attitude as an Intervening Variable

Brand Awareness, Halal Label, Subjective Norm Towards Purchase Intention Through Attitude as an Intervening Variable

Determinants of Intention to Choose Halal Certified Restaurant in West Java

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