2022
DOI: 10.54371/jiip.v5i11.1074
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Pemanfaatan Big Data Bagi Praktisi Public Relations Pertamina Regional Sulawesi

Abstract: Penelitian ini bertujuan untuk menganalisis penggunaan big data bagi praktisi humas di Pertamina regional Sulawesi. Metode yang digunakan adalah metode deskriptif kualitatif. Dalam pengumpulan data menggunakan teknik pengumpulan data wawancara mendalam, observasi, dokumentasi, jurnal, dan media informasi yang ada hubungannya dengan masalah yang diteliti. Analisis data menggunakan teknik analisis menurut Miles dan Huberman yang terdiri dari reduksi data, penyajian, dan penarikan kesimpulan. Validitas data dilak… Show more

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Cited by 6 publications
(6 citation statements)
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“…Data collection techniques used included in-depth interviews and observations. The researcher acted as the main instrument in data collection, supported by the use of recording devices, cameras, and interview guides (Ardiansyah, 2023;Dewi, 2022). The instrument used as a reference consisted of questions about stunting prevention strategies commonly used by local PKK cadres adopted from research (Ji et al, 2019) .…”
Section: Methodsmentioning
confidence: 99%
“…Data collection techniques used included in-depth interviews and observations. The researcher acted as the main instrument in data collection, supported by the use of recording devices, cameras, and interview guides (Ardiansyah, 2023;Dewi, 2022). The instrument used as a reference consisted of questions about stunting prevention strategies commonly used by local PKK cadres adopted from research (Ji et al, 2019) .…”
Section: Methodsmentioning
confidence: 99%
“…While data analysis techniques use data obtained from and documentation studies then the data is processed by simplifying existing data so that it is easy to understand. then presented in the form of paragraphs (Ananda, Sultan, &;Karnay, 2022), The next process is the provision of explanatory meaning based on the data that has been obtained and presented descriptively, then conclusions are drawn. Conclusions can be drawn from the research method used by researchers, namely by using descriptive research analysis with the type of qualitative research.…”
Section: Methodsmentioning
confidence: 99%
“…While data analysis techniques use data obtained from field results and documentation studies then the data is processed by simplifying existing data so that it is easy to understand. then presented in the form of paragraphs (Ananda, Sultan, &;Karnay, 2022), The next process is the provision of explanatory meaning based on the data that has been obtained and presented descriptively, then conclusions are drawn. Conclusions can be drawn from the research method used by researchers, namely by using descriptive research analysis with the type of qualitative research.…”
Section: Methodsmentioning
confidence: 99%