Pemanfaatan Media Sosial Bagi Petani di Lahan Rawa Pasang Surut Desa Sungai Kambat

Alif, Muhammad; Septiana, Nurmelati; Bahriyah, Euis Nurul

doi:10.47007/jkomu.v20i01.578

Cited by 3 publications

(2 citation statements)

References 13 publications

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“…Anyone can access all social media platforms, especially extension workers and farmers, to improve their farming capabilities. (Alif et al, 2023). Agricultural information management, by extension, workers should make optimal use of social media, although currently, its utilization is still lacking.…”

Section: Resultsmentioning

confidence: 99%

Communication Identity of Maize Farmers in the Digital Immigrant Group in Accepting Innovation through the Utilization of Digital Petani Apps

Rahmi Lutfial Umi,

Hasanah Sudrajat

2024

JWS

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The development of digital technology has brought significant changes in the agricultural sector, including through the peTani Apps digital application that is expected to help farmers. However, adopting this technology is not always easy, especially for farmers in the digital immigrant group. This study aims to identify and examine the process of forming a communication identity of corn farmers in the digital immigrant group who accept innovations through digital peTani Apps. The research method used is descriptive qualitative with a case study approach processed and analyzed using NVivo. The research applied Michael Hecht's Communication Theory of Identity (CTI) in farmers' interaction with new technology. The results showed that farmers' communication identity levels, including personal identity, enactment identity, relational identity, and communal identity, play a significant role in technology adoption. Personal identity resulted in the finding that many farmers felt insecure and inexperienced in using advanced technology, which led to discomfort in using the application. Enactment identity shows that peTani Apps' digital technology innovation has not become part of farmers' daily routine due to difficulties in navigation and understanding functions. Relational identity reveals that community support and social relationships are crucial in adoption. Communal identity reflects resistance to change in communities with strong traditional norms. Overall, the app has not been widely adopted by digital immigrant groups. Social, cultural, and economic factors influence the adoption rate of these technologies, so more targeted strategies and greater support are needed to encourage equitable adoption among farmers.

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Section: Resultsmentioning

confidence: 99%

Communication Identity of Maize Farmers in the Digital Immigrant Group in Accepting Innovation through the Utilization of Digital Petani Apps

Rahmi Lutfial Umi,

Hasanah Sudrajat

2024

JWS

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“…Research by Safitri et al (2021) proves that the use of social media or cyber extension in Tiumang District, Dharmasraya Regency can increase accuracy, effectiveness, and efficiency in conveying information by agricultural extension actors (extension workers and farmers), increasing the intensity of learning and pilot activities in discussion forums on social media and increasing the productivity of farmers' farming which has an impact on increasing income and increasing farmers' welfare. Furthermore, Alif et al (2023) added that tidal swamp farmers in Sungai Kambat village, South Kalimantan use social media to look for opportunities for farming collaboration. However, Hayati's research (2022) proves that not all uses of social media have advantages, one of which is websites.…”

Section: Figure 2 Indicators Of Extension Materialsmentioning

confidence: 99%

Farmers' Perceptions of the Competence of Agricultural Instructors in Karang Sidemen Village

Sahidu,

Hayati,

Muktasam

et al. 2023

jppipa, pendidikan ipa, fisika, biologi, kimia

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Extension workers have a big role in the success of farming activities in an area and can indirectly have a big influence on the welfare of farmers in particular and the success of agricultural activities in general. The aim of carrying out this research is to describe the relationship between farmers' perceptions of the competency of agricultural instructors and at the same time determine the variables that influence farmers' perceptions of the competency of agricultural instructors in terms of farmer characteristics, farming business characteristics and the quality of extension. This research uses an exploratory descriptive approach with a survey method using interviews and the help of questionnaires. The sample was determined by quota sampling, namely 4 people in each agricultural farmer group consisting of the chairman and active members. Data are presented on a Likert scale, and relationship analysis uses the Rank Spearman statistical test. The results of the analysis of respondents' perceptions of instructor competence in terms of personality (2.87), andragogic (2.60), professional (2.63), and social (2.64) variables were at medium criteria (2-3). The relationship between each variable of personal characteristics, farming characteristics, and quality of extension with respondents' perceptions of PPL competency shows a real relationship with the variables of farming experience, land area, market accessibility, land ownership status, extension materials, extension methods, and extension media, where The extension method and extension material variables have the highest correlation coefficient among the others, namely (0.642) and (0.513) which are classified as a strong relationship level (0.51-0.75) at a confidence level of 0.01%.

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The acceptance of social media as a channel of communication and livestock information for sheep farmers

Gandasari,

Dwidienawati,

Tjahjana

et al. 2024

Open Agriculture

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The development of technology and information in the Industry 4.0 era, especially the internet, is experiencing very rapid progress. Searching for information through new media will increase human resource capacity and work efficiency. Using technology acceptance model (TAM) theory, this study aims to identify social media usage as a communication and information medium and analyze the influence between constructs in social media acceptance. A cross-sectional survey was used in this study design. A structured questionnaire from previous related studies was used as the instrument. One hundred and eleven sheep farmers from several villages in Sukabumi, West Java groups, participated in this survey. Stratified sampling was adopted to select and interview the respondents. The findings show that social media usage as a channel for communication and livestock information is quite adequate. Many farmers already use WhatsApp and YouTube. However, only a few farmers use Facebook and Instagram. The results of the TAM analysis (limited to only the WhatsApp application) indicate that perceived ease of use positively influences perceived usefulness (PU). A positive relationship is also shown between PU and behavioral intention to use. The theoretical implication is that this study proves how social media adopts in disseminating messages and seeking information. Regarding managerial implications, the findings suggest that stakeholders in the agricultural industry across the value chain could enhance their services by fostering a broader ecosystem of social media applications.

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Pemanfaatan Media Sosial Bagi Petani di Lahan Rawa Pasang Surut Desa Sungai Kambat

Cited by 3 publications

References 13 publications

Communication Identity of Maize Farmers in the Digital Immigrant Group in Accepting Innovation through the Utilization of Digital Petani Apps

Communication Identity of Maize Farmers in the Digital Immigrant Group in Accepting Innovation through the Utilization of Digital Petani Apps

Farmers' Perceptions of the Competence of Agricultural Instructors in Karang Sidemen Village

The acceptance of social media as a channel of communication and livestock information for sheep farmers

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