Pemanfaatan Sosial Media Sebagai Wadah Promosi Wisata Kebun Buah Naga Di Raja Ampat

Hasa, Muh Fadli; Soekarta, Rendra; Alam, Teguh Hidayat Iskandar; Rawi, Rais Dera Pua; Setyawan, Muhammad Rizki; Kayatun, Siti Nur

doi:10.32493/j.pdl.v4i2.18246

Cited by 2 publications

(2 citation statements)

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“…As a managing body, the government facilitates collaboration by regulating and supervising geopark development and influencing the dynamics of collaboration with other sectors. It was noted that the central government supports the Raja Ampat Geopark by providing financial resources for preservation and development projects, including funds for research, conservation, and promotion (Hasa et al, 2022). This collaboration between the public sector and tourism creates strong synergies and enables geoparks to effectively implement nature and cultural conservation programs while ensuring sustainable environmental protection.…”

Section: Branding Activities Carried Out In the Development Of Raja A...mentioning

confidence: 99%

Branding Activities for Raja Ampat Geopark Development in the Pentahelix Model Perspective

Mawaddah,

Prasetyo,

Hussein

2024

JLS

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The creation of parks as a significant endeavor to enhance the worth of tourism sites has emerged as a prominent phenomenon that garners global attention. The Raja Ampat Geopark has initiated branding efforts to position itself as an exceptionally distinctive tourism attraction in Indonesia. Collaboration amongst stakeholders is essential and cannot be disregarded. This research seeks to ascertain the branding activities involved in establishing the Raja Ampat Geopark, as well as the specific roles played by each partner, utilizing the Penta helix model and collaboration theory. The constructivist paradigm is employed to comprehend the process of knowledge generation inside the Penta helix model. The research findings indicate that successful geopark branding relies on a strong partnership between the government, universities, the tourism industry, local communities, and digital media. Integrating promotion with the preservation of nature and culture in a branding plan effectively enhances awareness and fosters a favorable perception of the Raja Ampat Geopark in a sustainable manner. While the Raja Ampat Geopark has experienced a notable increase in tourism, there are difficulties in effectively managing the balance between this growth and the preservation of the environment, which is crucial for ensuring a sustainable future. This study enhances the progress of geopark development and sustainable tourism by emphasizing the significant role of collaboration and branding based on the Penta helix model. Additional study is required to offer efficient recommendations for the establishment of parks in the future.

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Section: Branding Activities Carried Out In the Development Of Raja A...mentioning

confidence: 99%

Branding Activities for Raja Ampat Geopark Development in the Pentahelix Model Perspective

Mawaddah,

Prasetyo,

Hussein

2024

JLS

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“…Promoting tourist places through digital technology is one of the factors that encourages visitors to Raja Ampat Regency. [3] argues that using social media and other digital platforms is one of the measures to promote particular specialty tourism locations. [4] claimed efficiently increasing sales volume through information technology in promoting travel destinations and small and medium enterprises' products.…”

Section: Introductionmentioning

confidence: 99%

Sentiment Analysis of Raja Ampat Tourism Destination Using CRISP-DM: SVM, NBC, DT, and k-NN Algorithm

Laturiuw

Singgalen

2023

J. Inf. Syst. Informatics

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This study presents a sentiment analysis of tourists' opinions on Raja Ampat Tourism Destination using data mining techniques. The study collected data from Tripadvisor and processed it through sentiment classification. The algorithms used in the analysis were Support Vector Machine, Naive Bayes Classifier, Decision Tree, and k-Nearest Neighbor. The study followed the Cross-Industry Standard for Data Mining methodology and went through several stages such as business and data comprehension, data preparation and cleaning, feature selection, modeling, model evaluation, result presentation, deployment, and maintenance. The study's findings revealed that visitors generally had positive opinions about Raja Ampat's tourism attractions, particularly cultural diversity, and undersea beauty. The Decision Tree algorithm showed the highest accuracy value of 99.12%, precision of 98.96%, recall of 99.34%, AUC of 0.991, and f-measure of 99.13%. SVM also had excellent performance with an accuracy value of 100%, precision of 100%, recall of 100%, AUC of 1.000, and f-measure of 100%. The study concludes that Decision Tree and SVM, with the assistance of SMOTE operators, are the best algorithms for sentiment analysis in this context.

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Pemanfaatan Sosial Media Sebagai Wadah Promosi Wisata Kebun Buah Naga Di Raja Ampat

Cited by 2 publications

References 0 publications

Branding Activities for Raja Ampat Geopark Development in the Pentahelix Model Perspective

Branding Activities for Raja Ampat Geopark Development in the Pentahelix Model Perspective

Sentiment Analysis of Raja Ampat Tourism Destination Using CRISP-DM: SVM, NBC, DT, and k-NN Algorithm

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