Abstract:Democracy is a system that makes the people as holders of power, Indonesia is a democratic country that determines leaders through general elections for both president and regional head. In the 2015 election, a candidate for governor of South Kalimantan Province H. Sahbirin Noor used the title Paman Birin as an Empathy and Homophily approach to build a positive image of himself, it is interesting to research with the title "The Formation of H. Sahbirin Noor's Positive Image through the Title of Paman Birin", w… Show more
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