Pemberdayaan ekonomi masyarakat pelaku usaha UMKM di Kelurahan Limbungan Kecamatan Rumbai Pesisir Kota Pekanbaru

Abstract

The community service activities carried out are Community Economic Empowerment of MSME Entrepreneurs in Limbungan Village, Rumbai Pesisir District, Pekanbaru City. This activity integrated with the implementation of the Student Community Service Program of 2020. The role of the community service team is business management training (financial management, taxation), strategy of business development, and accompaniment for the 19 MSME entrepreneurs in this area that participated. The aims of this community service activity are to improve understanding and implementation of MSME management in a professional, efficient, and effective way, with the result that can manifest independence and well-being of the community to optimize the existing potential. It is also expected that this training will provide an added value for the community development of MSME entrepreneurs’s business. This training can change community behavior into more creative and improve community income in this area. The training methods are a combination between lectures and accompaniment, where participants will obtain material manual books about finance and taxation of MSME. It can be seen that the participants have more understanding about bookkeeping and finance of MSME, taxation, and online marketing after participating in the integrated community service and student community service program of LPPM UNRI.

Assistance In Making Digital Marketplace Accounts and Packaging Design and Logo For MSMEs Affected By The Pandemic In Pekanbaru City

“…Permasalahan yang selalu ada pada sektor Usaha Mikro Kecil Menengah (UMKM) adalah (a) kualitas SDM yang rendah dalam bidang teknologi informasi serta perencanaan usaha; (b) terbatasnya kemampuan dalam permodalan usaha untuk Industri kecil dan menengah; (c) kurang optimalnya peran pendukung untuk mengembangkan UMKM oleh pemerintah baik pusat maupun daerah, dan (d) kebijakan serta peraturan pemerintah masih kurang dan kurang berpihak pada kemajuan serta perkembangan sektor UMKM dan sektor industri pengolahan (Kornita, et.al., 2021) UMKM merupakan suatu badan usaha yang merupakan wadah serta wahana yang sesuai untuk mendukung pembangunan nasional dibidang perekonomian khususnya di bidang usaha untuk meningkatkan kemampuan masyarakat ekonomi lemah serta berpartisipasi dalam proses pembangunan. Menurut Kartasasmita, pengelola UMKM merupakan peran dan fungsi dalam membangun dan mengembangkan potensi dan kemampuan ekonomi masyarakat untuk meningkatkan kesejahteraan ekonomi dan sosialnya serta mempertinggi kualitas hidupnya (Kornita et al, 2020).…”