“…Lau Gumba Village, Karo District, is a village with a small number of Muslims and is categorized as a minority. (Lubis et al, 2022). However, that does not mean that those in the minority are ignored, in fact, (1) research on da'wah management for rural areas (Dermawan, 2016), (2) research on contemporary da'wah development strategies (Munfaridah, 2013), (3) research on exemplary in contemporary da'wah (Bastomi, 2017), (4) research on the role of women in contemporary da'wah (Harahap, 2022), ( 5) research on da'wah and religious radicalism in rural areas (Mahmuddin, 2016), ( 6) development of contemporary da'wah media digital-based (Walian, 2019), ( 7) charismatic cleric da'wah strategies in rural areas (Minan, 2017).…”