Pembuatan Produk UMKM Bergizi Melalui Pelabelan dan Diversifikasi Produk Pelaku UMKM, Kelurahan Cipedak, Jakarta Selatan

Anwar, Khoirul; Nuraelah, Almira; Hamidarun, Hamidarun; Zahraningrum, Winda; Suhaila, Syafiqa

doi:10.54082/jamsi.249

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…Karyawan pada umkm tersebut berjumlah kurang lebih 10 orang. Pemasaran mitra UMKM meliputi area Jakarta dan beberapa pesanan dari luar kota Jakarta (Anwar et al 2021).…”

Section: Hasil Dan Pembahasan Profill Mitraunclassified

The Pelatihan Inovasi Produk Pempek dengan Penambahan Sayuran pada Pelaku UMKM Kelurahan Cipedak Jakarta Selatan

Nuraelah¹,

Anwar

Hamidatun

et al. 2023

Agrokreatif. J. Ilm. Pengabdi. Kpd. Masy.

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Pempek is a traditional food originated from Palembang, South Sumatera and popular to all Indonesian people. Small and Medium Enterprises (SMEs) in Cipedak, South Jakarta is one of the SMEs that produce mackerel based pempek products. Technological advances encourage SMEs actors to do innovation in order to increase the selling value of pempek products.This community service activity aims to provide knowledge and training to SMEs actors about innovations in producing pempek with addition of vegetables. The implementation method is consist of counseling about the ingredients used in producing pempek with addition of vegetables, direct practicing of produce pempek, and assessing the level of preference for vegetable pempek products with preference tests. This training succeeded in increasing the skills and knowledge of the participants, especially in the development of delicious and nutritious pempek products. Besides, the hedonic test results showed that pempek product with addition of vegetables were favored by participants in terms of color, smell, taste and texture. This training is expected to be the beginning of the development pempek products with more selling value to the pempek business community, especially in Cipedak, South Jakarta.

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“…Karyawan pada umkm tersebut berjumlah kurang lebih 10 orang. Pemasaran mitra UMKM meliputi area Jakarta dan beberapa pesanan dari luar kota Jakarta (Anwar et al 2021).…”

Section: Hasil Dan Pembahasan Profill Mitraunclassified

The Pelatihan Inovasi Produk Pempek dengan Penambahan Sayuran pada Pelaku UMKM Kelurahan Cipedak Jakarta Selatan

Nuraelah¹,

Anwar

Hamidatun

et al. 2023

Agrokreatif. J. Ilm. Pengabdi. Kpd. Masy.

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“…In the current era of globalization, rapid technological advancements are significantly contributing to human activities, enabling them to engage in various tasks and communicate effectively (Kristiyanti et al, 2021).The use of digital marketing provides opportunities for MSMEs to expand their business and become a force in the economic field (Anwar et al, 2022). It is estimated that the digital world will become a central point for all human activities, including business activities (Chairi et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Digitalization of village based on information technology through developing BUMDes MSMEs website and logo

Kristiyanti,

Alexandra,

Situmorang

et al. 2024

JIPEMAS

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The development of technology has transformed the global economic landscape, including in the realm of Micro, Small, and Medium Enterprises (MSMEs). However, MSME actors in various villages and regions often still have limitations in understanding the importance of digitalization, especially in utilizing technology to promote their products. Therefore, this Community Engagement activity is initiated with the main goal of creating and disseminating understanding about the importance of implementing a profile website, financial management application, and logo in efforts to increase visibility and sales of products for MSME actors in the Serdang Tirta Kencana Village-Owned Enterprises (BUMDes) in Tangerang, Indonesia. The implementation method is based on Community-Based Participatory Research Program (CBPR) with the following stages are location survey, website and logo creation, socialization, and evaluation. Through close collaboration with local stakeholders from BUMDes Serdang Tirta Kencana, this activity has successfully empowered MSME actors with a strong visual identity and significant digital presence. The result is a 95% increase in the skills of MSME actors in BUMDes Serdang Tirta Kencana. It is hoped that through this activity, MSME actors can become competitive and have a positive impact on local economic growth and community empowerment

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Pembuatan Produk UMKM Bergizi Melalui Pelabelan dan Diversifikasi Produk Pelaku UMKM, Kelurahan Cipedak, Jakarta Selatan

Cited by 2 publications

References 6 publications

The Pelatihan Inovasi Produk Pempek dengan Penambahan Sayuran pada Pelaku UMKM Kelurahan Cipedak Jakarta Selatan

The Pelatihan Inovasi Produk Pempek dengan Penambahan Sayuran pada Pelaku UMKM Kelurahan Cipedak Jakarta Selatan

Digitalization of village based on information technology through developing BUMDes MSMEs website and logo

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