Pendampingan Penyusunan Model Bisnis Canvas Pada Usaha Minuman Herbal Sebagai Upaya Untuk Meningkatkan Keunggulan Kompetitif Di Bidang Kuliner

Abstract

Abstrak: Era digitalisasi memunculkan persaingan usaha dan tidak dapat dipungkiri bahwa UMKM harus dapat menerapkan manajemen strategi yang baik. Keunggulan kompetitif menjadi penting bagi UMKM Jamu di Kabupaten Mojokerto. Indentifikasi potensi menunjukkan UMKM jamu tersebut memiliki berbagai varian dengan harga terjangkau yang ditawarkan, namun mereka belum dapat memanfaatkan secara maksimal nilai-nilai bisnis yang ada karena tidak adanya kegiatan identifikasi nilai bisnis oleh pemilik UMKM. Pengabdian masyarakat dilakukan bertujuan untuk mengidentifikasi dan meningkatkan soft skill melalui penguatan identitas dan nilai bisnis. Pelatihan dilakukan di bulan Juli 2023 tentang pembuatan Model Bisnis Canvas (BMC) kepada para pemilik UMKM setempat. Metode yang digunakan adalah business coaching yang melibatkan mitra, yaitu pemilik UMKM sebanyak 10 orang secara aktif dalam proses pembelajaran. Dengan dilakukannya program ini, terdapat peningkatan softskill dari 30% menjadi 80%. Pemahaman BMC telah membantu meningkatkan pemahaman dan potensi bisnis UMKM Jamu Di Kabupaten Mojokerto. Saran keberlanjutan kegiatan adalah adanya pelatihan pembuatan konten video untuk digital branding.Abstract: Digitalization era has increased business competition and forced SMEs to implement effective strategic management. Competitive advantage is important for herbal medicine SMEs in Mojokerto Regency. Potential identification shows that herbal medicine SMEs have various variants at affordable prices, but they had not been able to make maximum use of existing business values because there were no business value identification by SMEs owners. Community service aims to identify and enhance business values through strengthening business identity and worth. Training was held in July 2023 on creating a Business Model Canvas for MSME owners. The method utilized included both socialization and practical engagement with the SME owners, actively involving them in the learning process. Through this program, there was enhancement in softskill from 30% to 80%. Community service activities have helped increase understanding and business potential of herbal medicine SMEs in Mojokerto. A recommendation for the sustainability of this activity is the implementation of training in video content creation for digital branding.

Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management

“…This automation can reduce operational costs, enhance efficiency, and allow MSMEs to focus on other more strategic aspects of their business. Haryati emphasizes that digital technology adoption and digital branding are key to the sustainability of small businesses, yet many SME operators face challenges such as low understanding and capability in utilizing digital media [30]. Digital transformation presents significant opportunities for MSMEs to enhance operational efficiency through automating various business processes.…”