Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi

Abstract

Determination of strategic pricing is one of the business strategy that focuses on competitive pricing that give benefit for the company who would faces competitor in competitive product. Companies that use strategic pricing will be able to win the global competition because it has some advantages in many aspects that are less taken into account in determining the strategic price of conventional. With strategic pricing, the company is expected to improve their competitiveness in the market. The objective of this study is to identify and analyze the strategic process of determining the selling price or strategic pricing based on cost lifecycle and the position of product in the products lifecycle. This will be manifested in the use of appropriate business strategy for each product and the calculation of the research costs, design costs, production costs, mark-ups that are tailored to target consumers to produce strategic pricing of products that can be competitive in price competition.

Penerapan Pricing Strategy Dalam Manajemen Bisnis Pada Umkm (Studi Kasus Kopi Janji Jiwa)

“…Seorang pelaku usaha perlu mempertimbangkan biaya produksi untuk menentukan harga jual dan keuntungannya (Zuhroh & Pratiwi, 2014). Banyak pengusaha yang tidak mampu menangani permasalahan pricing strategy, dimana harga itu sendiri dapat mempengaruhi tingkat penjualan, tingkat keuntungan, keunggulan bersaing, serta supply dan demand pasar yang dapat dicapai oleh suatu usaha (Batubara & Hidayat, 2016;Kawira, 2021).…”

“…Penelitian jenis pricing strategy terhadap manajemen bisnis telah banyak dilakukan oleh perusahaan-perusahaan yang besar dan terbukti berpengaruh secara positif (Zuhroh & Pratiwi, 2014); Sedangkan di Indonesia, hanya Wattimena & Irmansyah., (2020) & Wiyadi et al, (2021 yang meneliti bahwa para UMKM telah menerapkan pricing strategy dimana hal ini dapat meningkatkan manajemen bisnis mereka. Oleh karena itu, penelitian mengenai Penerapan Pricing Strategy dalam Manajemen Bisnis pada UMKM (Study Kasus Kopi Kenangan) perlu dilakukan.…”

Penerapan Strategic Thinking dalam Berwirausaha

“…Saragih (2017), menjelaskan harga merupakan unsur bauran pemasaran yang mampu memberikan pendapatan bagi perusahaan. Penentuan harga yang tepat mampu memberikan keuntungan dalam jangka panjang (Zuhroh & Pratiwi, 2014).…”

Subjective Meaning of Strategic Pricing Decision Making based on Islamic Values in the Muslim Business community

“…In the era of global competition, it is not enough for the company to merely use the calculation of the production cost in determining the price; it also has to consider various factors (Zuhroh & Pratiwi, 2014). One of the factors that affect the price is the strategic policy adopted by the business people or entrepreneurs in choosing the market segment.…”