Penetapan Harga Jual Terendah kepada Mitra Usaha Perspektif Hukum Islam (Studi Kemitraan Bisnis British Propolis)

Abstract

This study aims to determine the determination of the lowest selling price to British Propolis business partners in the perspective of Islamic law. This study uses a qualitative method with a normative and sociological juridical approach. The results of this study indicate several things. First, the partnership system used in the British Propolis business is a partnership system with an agency model. In marketing its products, the British Propolis business uses a Tiered Direct Selling (PLB) system. The practice of selling goods like this has developed in such a way with various innovations and patterns, but it is not yet certain whether it is in accordance with sharia principles. Pricing in the British Propolis business varies and differs at each partner level. The higher the partner level, the higher the profit that will be obtained when selling to final consumers. As for selling to end consumers, it is required for partners or anyone else not to sell British Propolis products for less than Rp. 250.000. Second, from the perspective of conditional sale and purchase, the conditions imposed in British Propolis business to its partners are valid and binding, because the conditions given to business partners include conditions that are permitted in buying and selling, in which there are certain benefits for the seller or buyer. As for the law on determining the lowest selling price to people who are not business partners of British Propolis, the contract is valid but the conditions are false or not considered. So, people who are not partners may and are not guilty of selling British Propolis products below a predetermined price.