Pengalaman Pemasaran Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Dan Kepercayaan Sebagai Variabel Mediasi

Hartono, Kevin Benitto; Salim, Lina

doi:10.31941/jebi.v23i2.1215

Cited by 28 publications

(48 citation statements)

References 4 publications

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“…Therefore, it can be said that the third hypothesis (H3) is acceptable. This result is supported by [7,16], who said that experiential marketing could be related to customer loyalty through customer satisfaction. Customer satisfaction as a mediation between experiential marketing and customer loyalty can increase sales because of loyal customers.…”

Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 79%

“…Satisfied customers will find it difficult to change their choices and be loyal. This opinion is also supported by [7], who say that customer satisfaction is a supporting factor for a business to achieve customer loyalty and lead to business success.…”

Section: The Effect Of Customer Satisfaction On Customer Loyaltymentioning

confidence: 83%

“…According to [7], marketing experience positively influences customer loyalty. Marketing experience has contributed to realizing customer satisfaction which leads to loyalty.…”

Section: The Effect Of Experiential Marketing On Customer Loyaltymentioning

confidence: 99%

“…According to [7], the marketing experience positively impacts customer loyalty, supported by customer trust. Customer loyalty is described as a customer's willingness to repurchase a product or service.…”

Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 99%

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Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Mafea¹,

Kristyanto²,

Lukito³

2023

Advances in Economics, Business and Management Research

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The food and beverage industry is one of the sectors most affected by the pandemic. Social restrictions to reduce the spread of the covid virus are carried out by lowering outdoor activities, including shopping and eating out. To survive in the business world, companies must have a strategy to increase sales while keeping customers loyal during the pandemic. One marketing approach to increase customer loyalty is to experience marketing through sense, feel, think, act, and relate to building customer satisfaction and loyalty. The survey was conducted on 180 samples using purposive sampling with the characteristics of visiting Excelso Coffee within the last six months, aged 17-65 years and domiciled in Kupang, East Nusa Tenggara. Using the SEM-PLS analysis technique shows that experiential marketing affects customer satisfaction, and customer satisfaction significantly influences customer loyalty. Furthermore, customer satisfaction is an intervening variable between experiential marketing and customer loyalty. This study found that the sense indicator in experiential marketing has the most decisive influence in creating customer loyalty. Business owners of a coffee shop or restaurant can use this study to strengthen customer loyalty based on customers' experience while they are in the restaurant or coffee shop that involves five senses by maximizing the restaurant facility, product, and services. Atmosphere and comfort in a coffee shop or restaurant is essential for the customer who value most their lifestyle.

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Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 79%

Section: The Effect Of Customer Satisfaction On Customer Loyaltymentioning

confidence: 83%

“…According to [7], marketing experience positively influences customer loyalty. Marketing experience has contributed to realizing customer satisfaction which leads to loyalty.…”

Section: The Effect Of Experiential Marketing On Customer Loyaltymentioning

confidence: 99%

Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 99%

See 2 more Smart Citations

Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Mafea¹,

Kristyanto²,

Lukito³

2023

Advances in Economics, Business and Management Research

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“…Metode pengambilan sampel dalam penelitian ini menggunakan metode nonprobabilitas berupa purposive sampling. Menurut Hartono (2017), pengambilan sampel bertujuan (purposive sampling) dilakukan dengan mengambil sampel dari populasi berdasarkan kriteria tertentu. Kriteria yang digunakan berdasarkan pertimbangan (Judgement Sampling).…”

Section: Metode Penelitian Populasi Dan Sampel Penelitianunclassified

Peran Faktor Internal Dan Eksternal Dalam Kelangsungan Usaha Koperasi Simpan Pinjam Di Bantul

Hariwibowo

Puteri

2023

modus

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This study aims to assess the factors that can affect the sustainability of cooperatives in the district of Bantul. External and internal factors are factors faced by every business in an effort to achieve cooperative business sustainability in the long term. This study identified external factors in the variables of cooperative health and government regulations, while internal factors were the variables of worker behavior and the application of information and communication technology. To assess these factors, this study uses a sample of cooperative workers, both managers, and employees, in the financial sector. The sample was determined by purposive sampling method with the results of 50 respondents obtained as a sample. The data obtained from the respondents will be processed using multiple regression. The results of this study indicate that the assessment of cooperation, government regulation, employee behavior, and utilization of information and communication technology have a significant and positive effect on cooperative sustainability. The results of this study indicate that external and internal factors affect the sustainability of cooperative businesses. Keywords: assessment of cooperation health; government regulations; worker behavior; utilization of ICT. Penelitian ini bertujuan untuk menilai faktor-faktor yang dapat memengaruhi keberlanjutan koperasi di Kabupaten Bantul. Faktor eksternal dan internal merupakan faktor yang dihadapi setiap usaha dalam upaya mencapai keberlanjutan usaha koperasi dalam jangka panjang. Penelitian ini mengidentifikasi faktor eksternal dalam variabel kesehatan koperasi dan regulasi pemerintah, sedangkan faktor internal adalah variabel perilaku pekerja dan penerapan teknologi informasi dan komunikasi. Untuk menilai faktor-faktor tersebut, penelitian ini menggunakan sampel pekerja koperasi, baik pengelola dan karyawan, di bidang keuangan. Sampel ditentukan dengan metode purposive sampling dengan hasil sebanyak 50 responden diperoleh sebagai sampel. Data dari responden akan diolah menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa kesehatan koperasi, regulasi pemerintah, perilaku pekerja, dan pemanfaatan TIK berpengaruh positif terhadap keberlanjutan koperasi. Dengan demikian, penelitian ini menunjukkan bahwa kesehatan koperasi dan regulasi pemerintah, sebagai faktor eksternal, serta perilaku pekerja dan pemanfaatan TIK, sebagai faktor internal, dapat mendorong keberlanjutan usaha koperasi. Kata kunci: kesehatan koperasi; regulasi pemerintah; perilaku pekerja; pemanfaatan TIK.

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The Influence of Social Norms on The Behaviour of Farmer Business Credit

Santoso¹,

Kuswardani²,

Yani³

et al. 2023

jma

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This study is important because an individual does certain behaviors if important people in his life can accept his behavior and he can accept what he will do, including taking Farmer Business Credit (KUT), so that he does not make mistakes by controlling his behavior later. This study aimed to investigate the effect of social norms on farmers' Farmer Business Credit (KUT) behavior in Kendal Regency, Patean Subdistrict, Central Java as a mediating variable. The research population included all farmers who took KUT in the Patean subdistrict, Kendal Regency, Central Java, totaling 128 people, and all of them were used as samples. Hence, the sample selection method was the census method. The AMOS-25 program analyzed data. The results show that social norms positively and significantly impact the behavior of KUT indebtedness to farmers in the Patean subdistrict, Kendal Regency, Central Java. Interest in debt can mediate the impact of social norms on the behavior of KUT indebted to farmers in the Patean subdistrict, Kendal Regency, Central Java. The managerial implication of the research is that it will provide an understanding of the importance of knowing the factors that influence farmers on the behavior of taking and managing businesses well in supporting the development of their farming business.

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Pengalaman Pemasaran Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Dan Kepercayaan Sebagai Variabel Mediasi

Cited by 28 publications

References 4 publications

Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Peran Faktor Internal Dan Eksternal Dalam Kelangsungan Usaha Koperasi Simpan Pinjam Di Bantul

The Influence of Social Norms on The Behaviour of Farmer Business Credit

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