Pengaplikasian Alat Pemasaran Digital Terhadap Umkm Nuruto

Sentoso, Antony; Lady, Lady; Christini, Julia; Sandra, Novi; Clarissa, Felicia; Tina, Tina; Vivianti, Weni

doi:10.24967/jims.v9i1.2278

Cited by 5 publications

(4 citation statements)

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“…The results of interviews with the owners and marketing staff of XBAG Malang also show that they face internal constraints such as limited human resources and capital to compete optimally in e-commerce. According to (Sentoso et al, 2023), limited resources are a challenge for MSMEs in implementing digital marketing strategies. Therefore, XBAG Malang needs to increase HR capacity and knowledge related to digital marketing to design and implement strategies more optimally in ecommerce.…”

Section: Resultsmentioning

confidence: 99%

Increasing Strategies Sales MSMES Product of XBAG Malang Digitally Through E-Commerce

Dharma,

Sudarmiatin

2024

IJBLE

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The purpose of this study is to understand the digital marketing strategies used by the e-commerce project "XBAG MALANG" to increase its bag sales. This study was conducted using qualitative methods and a case study design. Information is collected through interviews, observations, and interviewing. The subjects are the owners and employees of the enterprise "XBAG MALANG". Research results show that "XBAG MALANG" adopts digital marketing strategies such as product optimization, marketing, and customer service. However, existing SEO optimization, product differentiation, cataloging, and customer service management strategies were not effective. The digital marketing strategy of "XBAG MALANG" still faces financial and manpower constraints. Therefore, it is recommended that XBAG MALANG improve human skills and understand digital marketing, adopt new technologies and analyze customer information to optimize strategies and increase product sales.

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Section: Resultsmentioning

confidence: 99%

Increasing Strategies Sales MSMES Product of XBAG Malang Digitally Through E-Commerce

Dharma,

Sudarmiatin

2024

IJBLE

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“…Dalam lingkungan yang semakin terhubung secara digital, UMKM dapat mengembangkan identitas merek mereka, membangun kepercayaan pelanggan, dan menjalin hubungan yang lebih personal dengan konsumen potensial melalui konten yang relevan dan menarik (Ariyanto & Dkk, 2021). Selain itu, digital marketing juga memungkinkan UMKM untuk mengukur kinerja secara akurat, mengidentifikasi tren pasar, dan mengoptimalkan strategi pemasaran mereka dengan cepat dan efisien (Sentoso et al, 2023). Dengan demikian, digital marketing memberikan kesempatan yang sebelumnya tidak terjangkau bagi UMKM untuk tumbuh, bersaing, dan sukses di pasar yang semakin digital.…”

Section: Pendahuluanunclassified

Implementasi Digital Marketing dalam Meningkatkan Strategi Pemasaran Produk UMKM di Kelurahan Mangunharjo Kota Semarang

Bahlawan,

Megawati,

Triwibowo

et al. 2023

JICE

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Micro, Small and Medium Enterprises (MSMEs) in Indonesia are the largest business units that support the country's economy. In Mangunharjo District, Tugu District, Semarang City, there are several groups of MSMEs which are mainly engaged in the food processing industry. However, MSME owners face various challenges, such as a lack of marketing methods. As a result, many MSMEs only produce food products when there is an order and rely on consignment at the nearest shop for a limited period of time. This problem requires a solution that can overcome the concerns of MSME owners, one of which is by changing marketing methods. Currently, MSMEs in the regions only rely on traditional marketing methods. By holding training activities for the public about the benefits of digital marketing, it is hoped that MSME owners can change their perspective and adopt more modern marketing methods. Through evaluations carried out after training, the MSME group has started to utilize digital platforms to market their products. The results show that MSMEs are starting to get used to digital marketing to increase sales value.

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“…Pada era digitalisasi, pemanfaatan aplikasi digital telah menjadi faktor penting dalam pertumbuhan dan keberlanjutan usaha (Rahmawati et al, 2023). Hal ini khususnya relevan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) yang sering menghadapi berbagai tantangan dalam mengelola sumber daya terbatas mereka (Sentoso et al, 2023). Data UMKM yang telah memanfaatkan teknologi dalam operasional bisnisnya di Indonesia saat ini baru mencapai 34 persen (Yusuf, 2022).…”

Section: Pendahuluan *unclassified

Comparative Analysis of Digital Application Usage in Micro Enterprises and Small Medium Enterprises

Thaha,

Santosa,

Antoro

2023

daengku j. hum. soc. sci. innov.

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This study aims to analyze the factors that influence the use of digital applications in Micro Enterprises (UMi) and Small and Medium Enterprises (SMEs/UKM) in Indonesia, using the TOE (Technology-Organization-Environment) framework. Through a quantitative approach, this study collected data from 426 MSMEs and analyzed it using the Partial Least Square-Structural Equation Modelling (PLS-SEM) model. The results show that technological factors are the dominant factors in the use of digital applications in MSMEs. However, there are significant differences in the influence of these factors between UMi and UKM. In UMi, technological factors are more prominent, while in UKM, organizational factors are more influential as determinants of digital application use. UMi focuses more on the technological aspect of digital app usage, while UKM prioritize organization as the main driver. This study provides important insights into the dynamics of digital app usage among MSMEs and the strategic differences between UMi and UKM, offering guidance for the development of more effective and scale-appropriate technology strategies.

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Pengaplikasian Alat Pemasaran Digital Terhadap Umkm Nuruto

Cited by 5 publications

References 0 publications

Increasing Strategies Sales MSMES Product of XBAG Malang Digitally Through E-Commerce

Increasing Strategies Sales MSMES Product of XBAG Malang Digitally Through E-Commerce

Implementasi Digital Marketing dalam Meningkatkan Strategi Pemasaran Produk UMKM di Kelurahan Mangunharjo Kota Semarang

Comparative Analysis of Digital Application Usage in Micro Enterprises and Small Medium Enterprises

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