Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang

The purpose of this study was to determine the effect of ticket prices, tourist attraction facilities, and security on tourist interest in the Ngebel Lake tourist attraction. This research is quantitative research. The population for this study was visitors to the Ngebel Lake tourist attraction, totaling 14.767 in the period of October 2022. The number of samples for this study was 99 which was determined using the slovin formula. The sampling method used is accidental sampling. The analytical method used is multiple linear regression analysis. The results of this study found that ticket prices, tourist attraction facilities, and security partially had a significant effect on tourist interest in the Ngebel Lake tourist attraction.

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“…Keamanan berwisata merupakan jaminan keselamatan wisatawan termasuk keselamatan harta, fisik, dan jiwa saat berwisata (Syahrul & Saputra, 2018)…”

Section: Pendahuluanunclassified

Pengaruh Harga Tiket, Fasilitas Objek Wisata, Dan Keamanan Terhadap Minat Berwisata Di Objek Wisata Telaga Ngebel

Nurdiana

Santoso

2023

jre

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“…Several studies, including Al-Azzam (2016), Azhar et al (2018), Gunawan (2013), Koesworodjati (2017), Magatef (2015), Rasyid et al (2017), Thwala and Slabbert (2018), and Rheza (2018), identified that tourists' satisfaction can be measured by the traditional marketing mix known as the 4Ps (product, price, place, and promotion). Moreover, Satit et al (2012) stated that the marketing mix, especially product and price, is important for choosing a travel agent.…”

Section: Introductionmentioning

confidence: 99%

Tourism for Entertainment: Using an Expanded Marketing Mix in a Post-Pandemic Situation

Hossain,

Easmin

2023

Abhigyan

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The growth of tourism affects not only the activities directly linked to tourism but also other sectors of the world economy, particularly in developing countries like Bangladesh. The study aims to identify the importance of the expanded tourism marketing mix. Both primary and secondary data were collected to develop the marketing strategy for the tourism business in Bangladesh. A multiple regression model was applied to identify the parameters of the tourism marketing mix, and the result shows place is the most influential marketing mix for choosing a tourist spot during the COVID-19 pandemic. In the expanded marketing mix, people and physical evidence are also highly important for tourists' visits during the pandemic period. The study implies that the actors in this sector should focus on each service marketing mix. The study guides policymakers in the industry for the post-pandemic period.

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Pengaruh Bauran Pemasaran, Psikologis Pengunjung, Pelayanan, Fasilitas, Keamanan, Sosial Dan Nilai Budaya Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Di Kota Padang

Cited by 2 publications

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Pengaruh Harga Tiket, Fasilitas Objek Wisata, Dan Keamanan Terhadap Minat Berwisata Di Objek Wisata Telaga Ngebel

Pengaruh Harga Tiket, Fasilitas Objek Wisata, Dan Keamanan Terhadap Minat Berwisata Di Objek Wisata Telaga Ngebel

Tourism for Entertainment: Using an Expanded Marketing Mix in a Post-Pandemic Situation

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