Pengaruh Bauran Promosi dan Destinasi Wisata terhadap Keputusan Berkunjung pada Wisata Taman Nasional Baluran

Abstract

Baluran National Park is one of the Indonesian interesting tour destinations to be visited by local and foreign tourists which is located in Situbondo, East Java. Promotion and condition of tourist destination components are needed to attract visitors. This research aimed to determine the effect of the promotion mix and tourist destination components on the decision to visit Baluran National Park. Primary data was taken by observation, interview with managers and also offline and online surveys. Purposive sampling with criteria minimal come in the last 2 years was used and taken of 100 respondents. The analytical method used descriptive analysis and Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study showed that from variable promotion mix (advertising, promotion selling, direct marketing, public relation) and tourist destination components (Attraction, Accessibility, Ancillary, Amenities), only 3 variables; promotion selling, Attraction and Amenities were significant affect on visitors decision to come Baluran National Park.

Tourists Visiting Decision to Papuma Beach Jember: An Analysis of the Promotional Mix

“…That is, the sales promotion has been done well by the manager of Papuma Beach so that it can influ-ence the level of tourist decision making in choosing Papuma Beach as a tourist attraction to be visited. This finding supports the results of previous studies [3][5] [9]. Based on the description of respondents' answers, the sales promotion variable shows two indicators are in the good category.…”

“…In particular, there are differences in the use of indicators to measure advertising and tourist visiting decisions variables so that they can give different results. However, this study is in line with Andrianto & Masruroh [9] and Subagja et al [12]. Several studies outside the topic of tourism have also found that advertising has no effect on purchasing decisions [13][14] [15][16][17].…”

“…Sales promotion has a significant effect on the tourists visiting decision to the island of Rote NTT [3] and Water Fun Palembang [5]. The facilities and natural beauty of Baluran National Park are photographed and promoted by both visitors and managers, causing other tourists to want to visit Baluran National Park [9]. In line with this, the following hypotheses can be proposed:…”

“…Result There is effect No effect Advertising  tourists visiting decision Manafe et al [3], Setiawan & Bustan [5], Rahim [7], Pricillia & Tumbuan [8], Lapian et al [10], Rimbawati [11] Andrianto & Masruroh [9], Subagja et al [12] Sales promotion  tourists visiting decision Manafe et al [3], Setiawan & Bustan [5], Andrianto & Masruroh [9] Pricillia & Tumbuan [8], Subagja et al [12] Personal selling  tourists visiting decision Manafe et al [3], Pricillia & Tumbuan [8] Subagja et al [12] Public relations  tourists visiting decision Rahim [7], Subagja et al [12] Manafe et al [3], Andrianto & Masruroh [9] Direct and digital marketing  tourists visiting decision Setiawan & Bustan [5], Rahim [7] Manafe et al [3], Pricillia & Tumbuan [8], Andrianto & Masruroh [9] There are several inconsistencies in the results from previous studies so that research on the promo-tional mix that influences tourists visiting decision remains interesting to do. Due to the inconsistency of the results, this research needs to be done to fill the gaps.…”

“…However, only a few researchers have focused on all promotional mix [3][4]. Several other researchers focused on three promotional mix [5][6] [7], while Pricillia & Tumbuan [8] and Andrianto & Masruroh [9] focused on four promotional mix. Therefore, this study intends to analyze the effect of all promotional mix tools on the tourists visiting decision to Papuma Beach Jember.…”