Pengaruh Bauran Promosi Terhadap Keputusan Nasabah Dalam Menggunakan Tabungan ib Hasanah Pada PT. BNI Syariah Cabang Palu

Fauzan, Moh; Harun, Ubay; Bachmid, Sofyan

doi:10.24239/jipsya.v1i1.4.38-55

Cited by 3 publications

(8 citation statements)

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“…This means that the more attractive the sales promotion carried out by the company, the greater the customer's decision to save at Bank Syariah Indonesia. The results of this study are in line with previous research which states that sales promotions have a positive and significant effect on customer decisions to save at Bank Syariah Indonesia (Fauzan & Bachdim, 2019). This is also under previous research which states that sales promotion variables have a positive and significant influence on customer decisions (Muhlisoh, 2020).…”

Section: Resultssupporting

confidence: 91%

“…In previous research that has been done, the third variable, namely personal selling, is a conversation with prospective buyers to create sales (Irawan, 2003). Personal selling by visiting the customer's house, the salesperson meeting directly with the prospective customer at the office, or using the services of an agent is an easy way and can influence the decisions of prospective customers (Fauzan, 2019). Therefore, the following hypothesis is formulated:…”

Section: Methodsmentioning

confidence: 99%

“…Previous research also explained that direct marketing is interactive marketing by using several advertising media to get a response from consumers (Hasan, 2008). Direct marketing using media that are directly related to customers is better able to provide information to potential customers about products (Fauzan, 2019). Thus, the following hypothesis was formulated:…”

Section: Methodsmentioning

confidence: 99%

“…The research that has been done explains that public relations have a big impact on the public. Public relations by carrying out social service activities, speeches, seminars, or open discussions will indirectly create a good image in the eyes of customers so that customers believe and make a decision (Fauzan, 2019). Providing product socialization, conducting or participating in exhibitions, holding recitations will provide references and also information to customers to make decisions.…”

Section: Methodsmentioning

confidence: 99%

“…The study conducted by the previous researcher also explained that the elements of advertising, promotion, and personal selling influence customers' choices to save. Meanwhile, the elements of public relations and direct marketing do not affect the decision to save (Fauzan, 2019).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Maximizing Promotion Mix in Sharia Banking to Increase Customer's Decision-to-Save

Liana

Puspita²,

Mochlasin³

2021

iqtishaduna

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This study aims to determine the effect of the promotion mix on the customer's decision to save. This study uses quantitative methods by processing primary data. Data collection techniques by distributing questionnaires given to customers of Bank Syariah Indonesia in Central Java. Samples were taken as many as 96 respondents with non-probability sampling technique. The data obtained were then processed using the SPSS 25 analysis tool. The results showed that advertising partially had a significant negative effect on customer decisions, while sales promotion, personal selling, direct marketing, and public relations variables partially had a significant positive effect on customer decisions. Together or simultaneously there is an influence between advertising, sales promotion, personal selling, direct marketing, and public relations on the customer's decision to save in Bank Syariah Indonesia (BSI). Researchers hope that BSI can improve promotional strategies, especially in advertising so that it is packaged as attractively as possible so that customers get more complete information, are interested, and then decide to become customers of Bank Syariah Indonesia

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Section: Resultssupporting

confidence: 91%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Maximizing Promotion Mix in Sharia Banking to Increase Customer's Decision-to-Save

Liana

Puspita²,

Mochlasin³

2021

iqtishaduna

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Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Produk Pada Shopee Food Di Kota Bandung

Suryadarma,

Aulia

2023

E-Bis

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Pada kenyataannya, untuk mencapai pemerataan ekonomi di Indonesia harus memanfaatkan besarnya volume transaksi e-commerce. Adapun hal ini dimungkinkan jika sektor ekonomi lokal seperti perkebunan, pertanian, perikanan, bahkan UMKM dari seluruh daerah bisa berpartisipasi aktif dalam perdagangan digital. Tujuan penelitian ini adalah untuk menentukan bagaimana bauran promosi berdampak pada keputusan konsumen untuk membeli produk di Shopee Food di Kota Bandung. Metode kuantitatif digunakan dalam penelitian ini. Analisis data menggunakan analisis deskriptif. Populasi dan sampel yang digunakan konsumen yang pernah membeli produk dari Shopee Food yang berdomisili di Kota Bandung dengan jumlah pengguna tersebut tidak diketahui secara pasti. Penelitian ini menggunakan Purposive Sampling dengan 100 responden. Hasil pengujian menunjukkan bahwa Bauran Promosi memengaruhi keputusan pembelian secara parsial dan simultan..

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Strategi Promosi Digital dalam Menarik Minat Beli Konsumen PT Sinverho Energi Indonesia

Erpurini,

Kurnia Ramadhan,

Indahsari

2023

SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora

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he research is intended to determine the digital promotion strategy in attracting the purchasing interest of customers of PT Sinverho Energi Indonesia. The objectives of this study are to determine the utilization of social media as part of digital promotion, identify factors that support and hinder digital promotion, determine the digital promotion strategy in attracting customer purchasing interest, and identify the differences in promotion using Facebook Ads, Instagram Ads, and TikTok Ads. This research uses a qualitative-descriptive method, where the study reveals the social situation to be thoroughly, broadly, and deeply examined. The results of observations made during the study produced data as information to analyze the digital promotion strategy in attracting customer purchasing interest of PT Sinverho Energi Indonesia. In this study, snowball sampling method was used to interview several key informants. The data obtained were all documents related to company promotions. The conclusion of this research is that PT Sinverho has sufficiently conducted promotions, but has not maximized the utilization of social media and official website. The factors hindering this are the lack of dedicated human resources for digital marketing. The digital promotion strategy in attracting customer purchasing interest of PT Sinverho Energi Indonesia is analyzed using EFAS, IFAS, and SWOT analysis. The differences in promotion using Facebook Ads, Instagram Ads, and TikTok Ads are analyzed based on their features and ways of working.

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Pengaruh Bauran Promosi Terhadap Keputusan Nasabah Dalam Menggunakan Tabungan ib Hasanah Pada PT. BNI Syariah Cabang Palu

Cited by 3 publications

References 0 publications

Maximizing Promotion Mix in Sharia Banking to Increase Customer's Decision-to-Save

Maximizing Promotion Mix in Sharia Banking to Increase Customer's Decision-to-Save

Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Produk Pada Shopee Food Di Kota Bandung

Strategi Promosi Digital dalam Menarik Minat Beli Konsumen PT Sinverho Energi Indonesia

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