2023
DOI: 10.29313/bcscm.v3i3.9621
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Pengaruh Brand Ambassador dan Brand Personality terhadap Brand Image Produk Somethinc

Shilla Shaliya,
Mazaya Rizy Safira

Abstract: Abstract. South Korean culture successfully attracted the attention of the world's eyes which led to the emergence of the Korean wave which brought new beauty standards so that many beauty companies used Korean Idols as their brand ambassadors. The existence of business competition requires public relations to utilize their creativity and innovation as a way to form a positive brand image, especially in the beauty industry. There are other factors that can build a positive brand image, namely through brand per… Show more

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