2021
DOI: 10.36490/value.v2i2.212
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Pengaruh Brand Awareness Dan Perceived Quality Terhadap Repurchase Intention Melalui Customer Satisfaction Pada Produk DBD Powder Medan

Abstract: This study was conducted to determine the effect of brand awareness and perceived quality on repurchase intention mediated by customer satisfaction separately or together. The population is taken from customers who come and buy the company's products with an average of 3,250 consumers per month, a sample of 97 respondents drawn based on the slovin formula. Questionnaires are used to collect data with the data source is primary data. Data analysis techniques consist of data quality test, classical assumption te… Show more

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