Abstract:This study plans to decide the impact of Brand Equity, Brand Trust and Brand Preference on Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. The populace utilized in this examination is Three Second Customers at Bencoolen Indah Mall Bengkulu. the quantity of tests utilized upwards of 75 respondents. The information that has been gathered is handled utilizing the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Part… Show more
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