Pengaruh Citra Merek dan Kepercayaan Terdahap Loyalitas Nasabah Bank Syariah di Sidoarjo (The Influence of Brand Image and Trust on Sharia Bank Customer Loyalty in Sidoarjo)

Mukminin, Muhammad Amirul; Latifah, Fitri Nur

doi:10.21070/perisai.v4i1.525

Cited by 6 publications

(4 citation statements)

References 19 publications

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“…Loyalty occurs if there is a positive response from a consumer's purchasing or consumption experience of a product. Research conducted by Kuswati et al (2021) and Mukminin & Latifah (2020) states that brand image has a significant effect on brand loyalty. When consumers believe in a brand, the brand image will increase and will influence brand loyalty.…”

Section: Discussionmentioning

confidence: 99%

The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty

Afiftama,

Nasir

2024

JIMKES

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The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.

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Section: Discussionmentioning

confidence: 99%

The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty

Afiftama,

Nasir

2024

JIMKES

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“…Trust in e-tax seems to increase the influence of perceived usefulness on e-tax continuance intention. This might not be a surprising result, given that most Indonesians tend to show their loyalty when they trust the system [51], [52].…”

Section: Discussionmentioning

confidence: 99%

Individual Taxpayers’ Perception on E-Tax Continuance Intention: The Mediating Role of Trust in E-Tax

Pulungan¹,

Imani²

2022

Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwoker

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The sustainability of e-tax system depends on various factors, including the taxpayers' decision to keep using the system. If users are unwilling to use e-tax anymore, the system may be shut down eventually. This research aims to examine the mediating role of trust in e-tax on the impact of perceived usefulness, trust in government, and mass media influence on e-tax continuance intention. Convenience sampling was employed to collect data via an online survey from February until March 2022. A total of 162 respondents from several institutions were further analyzed by utilizing SMART PLS 3.3.7. The results reveal that trust in e-tax improves the effect of perceived usefulness, trust in government, and mass media influence on taxpayers' continuance intention to use e-tax. Our findings suggest that when taxpayers perceive the e-tax is reliable and trustworthy, they are more willing to continue to use it in the future.

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“…Indonesia, where the majority of the people embrace Islam as their religion, is a very potential market to run a Sharia banking service business to make it bigger. (Chairani et al, 2019) In consumer behavior, the brand image represents the emotional brand of customers of a particular company or product and has a strong impact because the brand image has an important role in brand development (Mukminin & Latifah, 2020). Brand image is an important component that must be built by the company so that it enters the minds of consumers, when the brand image enters the minds of consumers.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Brand Image on the Decision to Become Customers of Bank Syariah Indonesia

Yania,

Garibaldi

2023

Proceedings of the 3rd International Conference of Islamic Finance and Business, ICIFEB 2022, 19-20 July 2022, Jakarta, Indones

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Bank Syariah Indonesia is the largest bank asset in Indonesia reaching Rp. 239.56 trillion. However, based on the top brand index Syariah Savings phase 1 2019, BSIdoes not yet have a brand index that states it has successfully obtained the Top Digital Corporate Brand Award 2021. The increasingly tight competition has encouraged BSI to continuously strengthen its brand image to satisfy its customers although it has just been established. The study aims to see the influence of brand image on the people's decision to become customers of the bank in Depok City. It uses quantitative methods using Partial Least Square analysis. The results reveal that Brand Image, Consumer Knowledge, and Location have a significant effect on people's decision to become customers of the bank. The conclusion is the brand image has a significant effect on the people's decision to become customers of Bank Syariah Indonesia in Depok City.

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Pengaruh Citra Merek dan Kepercayaan Terdahap Loyalitas Nasabah Bank Syariah di Sidoarjo (The Influence of Brand Image and Trust on Sharia Bank Customer Loyalty in Sidoarjo)

Cited by 6 publications

References 19 publications

The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty

The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty

Individual Taxpayers’ Perception on E-Tax Continuance Intention: The Mediating Role of Trust in E-Tax

The Influence of Brand Image on the Decision to Become Customers of Bank Syariah Indonesia

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