Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Iphone Pada Mahasiswa di Universitas Mataram

Lestari, Baiq Lani Septia; Septiani, Emilia

doi:10.29303/alexandria.v2i1.26

Cited by 6 publications

(7 citation statements)

References 4 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The research gap in product knowledge variables on purchasing decisions was found in the survey conducted by [2][3][4], which found that product knowledge significantly affects the purchasing decisions of non-Muslim customers. This is different from the research conducted by [5], which researched the factors that influence customers' decisions in choosing gold pawn products at Sharia pawnshops, including product knowledge, affordability, trust principles, and service quality, showing that product knowledge has an insignificant relationship with customer purchasing decision behaviour for sharia gold pawn products [26][27][28]. This is in line with research conducted by [6], who found that product knowledge did not have a positive and significant effect on the purchasing decisions of non-Muslim customers.…”

Section: Introductioncontrasting

confidence: 79%

The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions

Manaha,

Sakti,

Athar

2023

PoS

View full text Add to dashboard Cite

The development of sharia pawnshops from year to year has become a benchmark for the success of the sharia economy in Indonesia. This research examines the influence of product knowledge and word of mouth on non-Muslim customers' purchasing decisions, with trust as a mediating variable. The method used in this research is quantitative with a causal approach. The data tested in this research came from responses to the questionnaire distributed, namely 101 respondents. The results show that product knowledge and word of mouth positively and significantly affect trust and purchasing decisions. It was also found that trust had a positive and significant effect on purchasing decisions and that trust had a positive and significant impact on mediating the relationship between product knowledge and word of mouth on buying decisions of non-Muslim customers.

show abstract

Section: Introductioncontrasting

confidence: 79%

The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions

Manaha,

Sakti,

Athar

2023

PoS

View full text Add to dashboard Cite

show abstract

“…Citra merek iPhone di bawah Global adalah produk berkualitas tinggi. Portabilitas iPhone dan bentuknya yang unik memudahkan pengguna iPhone untuk mengenali dan mengoperasikan produk iPhone (Lestari & Septiani, 2021). IPhone memiliki OS yang berbeda dari smartphone lainnya, hanya produk Apple yang menggunakan iOS sendiri.…”

Section: Pendahuluanunclassified

Keputusan Pembelian Apple Iphone Melalui Citra Merek Harga dan Gaya Hidup

Dirwan,

Zaenal

2022

j. manaj. STIE. Muhammadiyah. Palopo

View full text Add to dashboard Cite

This research aims to examine the effect of brand image, price and lifestyle on iPhone purchasing decisions. The research design used in causal research. The subjects in this study were STIEM Bongaya Makassar student consumers who use smartphones with the Iphone brand. While the objects in this study are brand image (X1), price (X2), lifestyle (X3) and purchasing decisions (Y). The population in this study were all students of the 2020-2021 class of Management at STIEM Bongaya Makassar. A total of 642 people. There are so many populations in this study, to facilitate data collection, it is necessary to take research samples. The sample was taken by purposive sampling so that the total sample of this study was 72 respondents. The data collection technique used in this study was a questionnaire and analyzed using multiple linear regression techniques. The results of the study found the results of the study found that simultaneously brand image, price and lifestyle have a significant effect on purchasing decisions, that brand image and lifestyle had a significant effect on purchasing decisions, while price had no significant effect on purchasing decisions.

show abstract

“…Previous research has stated that the Country of Manufacture positively influences the perception of quality [5,6,7]. The perception of quality will create confidence in the minds of consumers in a brand product, and the new information thought will determine the purchase [8]. When consumers have a good perception of the country that is the Country of Manufacture, the perceived quality of the product consumers will be better.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, Indonesia

Wulandari¹,

Sakti²,

Athar³

2022

PoS

View full text Add to dashboard Cite

This study aims to determine and analyze the influence of Country of Origin and Country of Manufacture variables on Purchase Intention and Perceived Quality, as well as the impact of Perceived Quality variables on the Purchase Intention of Toyota Cars in West Nusa Tenggara. The type of research used is causal research. The population in this study was all consumers interested in buying a Toyota car at the Toyota Dealer in West Nusa Tenggara. The sample volume was 115 people, and the data analysis used was Structural Equation Modeling PLS. The results showed that the Country of Origin positively and significantly affects Purchase Intention and Perceived Quality. Variable Country of Manufacture has a positive and significant influence on Purchase Intention but has no significant impact on Perceived Quality. Perceived quality has a positive and significant effect on Purchase Intention. The results of this research can be input and consideration for companies in implementing development strategies.

show abstract

Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Iphone Pada Mahasiswa di Universitas Mataram

Cited by 6 publications

References 4 publications

The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions

The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions

Keputusan Pembelian Apple Iphone Melalui Citra Merek Harga dan Gaya Hidup

The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, Indonesia

Contact Info

Product

Resources

About