Pengaruh Citra Merek, Harga Dan Kualitas Produk Terhadap Minat Pembelian Ulang Kosmetik Pt. Paragon Technology and Innovation

Abstract

The Influence of brand image, price and product quality on PT. Paragon Technoogy and Innovation. This research was conducted on a business administration student at Mulawarman University who had purchased cosmetics.This study aims to examine the effect of brand image, price and product quality on cosmetic repurchase interests. Data distributing questionnaires to 116 respondents. The sampling technique used is non probability sampling (accidental sampling). The data obtained were analyzed using multiple linear regression techniques with the help of statistical software SPSS version 23. The brand image variable partially has no effect and is insignificant to the repurchase interest, Price partially has a negative and not significant effect on repurchase interest and the quality product variable partially has a significant effect on repurchase interest and is the most powerful or dominant variable.Suggestions to increase repurchase interest is to maintain product quality.Brand image, Price, Product Quality, Repurchase Interest

Faktor-Faktor Yang Mempengaruhi Keputusan Re-buying Produk Beras “BCL” CV Sri Jaya Alimin Di Desa Purwawinangun Kecamatan Suranenggala Kabupaten Cirebon

“…Mengacu temuan pengujian t Kualitas produk bernilai Thitung > Ttabel yaitu 2,990 > 1,986 serta bernilainya medalam 0,004 < 0,05 sehingga H2 diterima, artinya terdapat implikasi positif serta mendalam diantara kualitas produk terkait keputusannya re-buying. Menurut Kotler & Amstrong dalam (Fatmalawati & Andriana, 2021) guna mencapai kepuasan konsumen, kualitas produk tidak hanya harus berkaitan dengan kapasitas produk untuk menjalankan fungsi yang dimaksudkan secara akurat, tetapi juga dengan nilai yang ditawarkan produk yang selaras melalui keinginannya membeli berulang. Temuan ini sesuai dengan (Gusti Ayu Rita Devi Marchela Ni Wayan Eka Mitariani, 2022) dan (Hidayanti & Fahri, 2022)dengan mengindikasikan jika Kualitas Produk memengaruhi keputusan Re-buying.…”

“…Dengan demikian maka berkesimpulan jika Harga (X1), Kualitas Produk (X2) dan citra merek (X3) berimplikasi mendalam terkait keputusan re-buying. Temuan pengujian dibahas selaras akan (Fatmalawati & Andriana, 2021)dengan menunjukkan jika Harga, Kualitas Produk dan Citra Merek berimplikasi dalam keputusannnya Re-buying.…”

The Effect of Product Quality on Repurchase Intention Mediated by Customer Satisfaction of Zoya Muslim Fashion in Bandung City

“…Faktor lain yang mempengaruhi minat beli ulang yaitu kualitas produk (Hidayah & Apriliani, 2019). Kualitas produk bertujuan untuk memperlihatkan tahan lamanya produk itu, dipercayainya produk, ketepatan produk, mudah digunakan dan dipeliharanya produk serta atribut lain yang dinilai (Fatmalawati & Andriana, 2021). Hidayah & Apriliani (2019), Mandili et al (2022) dan Simanjutak (2019) menyatakan bahwa kualitas produk berpengaruh signifikan terhadap minat beli ulang.…”

The Role of Halal Labeling as Moderating Brand Image, Product Quality, and Price on the Purchase Intention of Cosmetic Products

“…Brand image is consumers' perception of a brand based on the quality of its products (Keller & Swaminathan, 2020). For companies to establish a favourable brand image that will gain consumers' trust, they must try to be memorable (Fatmalawati & Andriana, 2021). The company's brand image differentiates it from competitors and becomes the basis of its products to consumers (Sutiyono & Hadibrata, 2020).…”