Pengaruh Citra Merek, Inovasi Produk, Dan Kepuasan Konsumen Terhadap Keputusan Pembelian KFC Gajahmada Sidoarjo

Faddilah, Devi Elisya; Dwiarta, I Made Bagus

doi:10.36456/jsbr.v1i1.3001

Cited by 2 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…These results are under previous studies conducted by Bere & Susanto (2022), Faddilah et al (2020), andHidayat (2015), which state that consumer satisfaction has a positive and significant influence on purchasing decisions.…”

Section: Effect Of Consumer Satisfaction On Purchasing Decisionssupporting

confidence: 86%

See 1 more Smart Citation

The Influence of Price, Promotion, Product Quality, and Consumer Satisfaction on Purchasing Decisions of HAUS!

Assidiki

Budiman²

2023

RBM

View full text Add to dashboard Cite

This study aims to examine the effect of price, promotion, product quality and consumer satisfaction on purchasing decisions. The sampling technique used was purposive sampling. The number of samples used was 120 respondents. The sample used in this study is the people of the DKI Jakarta area who have bought the HAUS! beverage product. Data was collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Least Square Structural Equation Modeling analysis. The results showed that (1) price had a positive and significant effect on purchase intention (p-value 0.025) (2) promotion had a positive and significant effect on purchase intention (p-value 0.005) (3) product quality had a positive and significant effect on purchase intention (p-value <0.001) (4) consumer satisfaction has a positive and significant effect on purchase intention (p-value 0.009).

show abstract

Section: Effect Of Consumer Satisfaction On Purchasing Decisionssupporting

confidence: 86%

“…will decrease. The results of research conducted by Bere & Susanto (2022), Faddilah et al (2020), andHidayat (2015) state that Consumer Satisfaction influences Purchasing Decisions. H4: Consumer Satisfaction has a positive and significant effect on purchasing decisions…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

The Influence of Price, Promotion, Product Quality, and Consumer Satisfaction on Purchasing Decisions of HAUS!

Assidiki

Budiman²

2023

RBM

View full text Add to dashboard Cite

show abstract

“…novasi produk merupakan suatu produk yang berupa barang ataupun jasa yang dinilai oleh konsumen sebagai sesuatu yang baru (Ramadhanti and Dwiarta 2021). Oleh sebab itu, suatu perusahaan atau setiap pelaku usaha harus mampu menciptakan ide-ide baru dengan menawarkan produk yang inovatif dan memberikan pelayanan terbaik pada setiap konsumen (Purwanto, Absor, and Yuliastuti 2022).…”

Section: Inovasi Produkunclassified

Pengaruh E-WOM dan Inovasi Produk terhadap Keputusan Pembelian Produk Revlon di Kabupaten Jombang

Anggraeni,

Aminah

2023

ajeks

View full text Add to dashboard Cite

Revlon is a cosmetic company from the United States which was founded in 1932 by Charles Revson and Joseph Revson with a chemist Charles Lachman. For this reason, so that the product remains in demand by consumers, the purpose of this study is to determine and analyze the effect of E-WOM and product innovation on purchasing decisions for Revlon products in Jombang Regency. The research method used is a quantitative method by distributing questionnaires. The population in this study are female consumers who use Revlon products who live in Jombang Regency. The sample in this study used a purposive sampling technique with a total sample of 96 respondents. Data analysis technique uses PLS with SmartPLS 3.0 software. The results of this study indicate that E-WOM has a positive and significant influence on purchasing decisions and product innovation has a positive and significant influence on purchasing decisions. Keywords: E-WOM; Product Innovation; Buying decision

show abstract

Pengaruh Citra Merek, Inovasi Produk, Dan Kepuasan Konsumen Terhadap Keputusan Pembelian KFC Gajahmada Sidoarjo

Cited by 2 publications

References 0 publications

The Influence of Price, Promotion, Product Quality, and Consumer Satisfaction on Purchasing Decisions of HAUS!

The Influence of Price, Promotion, Product Quality, and Consumer Satisfaction on Purchasing Decisions of HAUS!

Pengaruh E-WOM dan Inovasi Produk terhadap Keputusan Pembelian Produk Revlon di Kabupaten Jombang

Contact Info

Product

Resources

About