Pengaruh Citra Merek, Kualitas Produk dan Promosi Online Terhadap Keputusan Pelanggan Di Kota Batam Dalam Membeli Skincare Merek Korea.

Hengky, Hengky; Novianto, Novianto; Yulandi, Amalia Putri; Puspa, Dandhytya Andrea; Henly, Henly

doi:10.32493/jpkpk.v4i3.10434

Cited by 4 publications

(6 citation statements)

References 8 publications

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Section: Discussionsupporting

confidence: 90%

“…The findings of this study are consistent with Hengky, et al (2021) and Hartanti (2017) idea that customers make sacrifices and pay perceived higher prices for these products in order to be more intentioned in purchasing them over other products. Apart from that, this research is related to previous research by Hengky, et al (2021);Irwati (2015); Jasinta (2019); Nugrahaningsih, Hartanti (2017) The research has informed that in Surabaya, consumers' intention to buy Indomie is significantly influenced by brand image. The author's research on 100 respondents who are Indomie consumers in the city of Surabaya obtained significant results from the multiple regression test with a significance value of 0.05, supporting the second hypothesis which explains that brand image has a significant effect on Indomie consumers' buying intention.…”

Section: Discussionsupporting

confidence: 90%

“…According to Hengky, et al (2021) and Jasinta (2019) brand image is a perception from consumers' minds that appears when they see or remember a product brand as a form of thought and a certain image that is associated with a brand. Brand image can be identified through several indicators as follows: (a).…”

Section: Brand Image (X2)mentioning

confidence: 99%

“…Product quality is the sum of all the properties and qualities of goods or services that affect how well they can meet explicit or implicit consumer needs. According to Hengky, et al (2021); Irwati (2015) and Jasinta (2019), there are several indicators that can be used to determine the quality of a product. (a).…”

Section: Product Quality (X3)mentioning

confidence: 99%

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The Influence of Price, Brand Image, and Product Quality on Purchasing Intention in Indomie Consumers in The City of Surabaya

Putri

2023

JEMBA

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This research is focused primarily on the relationship between price, brand image, and product quality and purchase intention "The Effect of Price, Brand Image, and Product Quality on Purchase Intention in Indomie Consumers in Surabaya City". The main point that is the background for this problem to be discussed is Indomie, which is the top leader in the sale of packaged instant noodles in Indonesia. This happens because of the high consumer buying intention in these products. To be able to attract and increase consumer buying intention, there are various factors that influence, including price, brand image, and the quality of the product itself. The objectives of this study are to: 1) determine the significant relationship between price and purchase intention of Indomie consumers in Surabaya; 2) determine the significant relationship between brand image and purchase intention of Indomie consumers in Surabaya city; 3) determine the significant relationship between product quality and purchase intention of Indomie consumers in Surabaya city; and 4) ensure a significant relationship between price, brand image, and product quality simultaneously. The sample applied in this study was 100 respondents with predetermined criteria. This research applies quantitative methods with multiple regression analysis techniques, and data analysis tools apply SPSS version 22.0 and Microsoft Excel 2007. The conclusion of this study is that there is a significant partial and simultaneous influence between price, brand image, and product quality on buying intention in Indomie consumers in Surabaya city.

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Section: Discussionsupporting

confidence: 90%

Section: Discussionsupporting

confidence: 90%

Section: Brand Image (X2)mentioning

confidence: 99%

Section: Product Quality (X3)mentioning

confidence: 99%

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The Influence of Price, Brand Image, and Product Quality on Purchasing Intention in Indomie Consumers in The City of Surabaya

Putri

2023

JEMBA

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“…Various skincare options make consumers more selective in choosing a beauty product they will use. The Korean beauty trend also increases Korean skincare popularity among consumers in many countries, including Indonesia (Hengky, Novianto, Yulandi, Puspa, & Henly, 2021). One of the local skincare brands that successfully dominate the beauty market in Indonesia currently is Somethinc.…”

Section: Introductionmentioning

confidence: 99%

The Mediating Effect of Brand Image on the Influence of Electronic Word of Mouth Towards Purchase Intention for Somethinc Products (Case Study on Followers of the @somethincofficial TikTok Account)

Fellysia

Simamora

2023

JICP

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Social media is an appropriate platform for conveying electronic word of mouth related to products, services, and brands to other users. One of the social media that can generate electronic word of mouth is TikTok.Conceptually, experts say electronic word-of-mouth (e-WOM) communication can influence a company's brand image and consumer purchase intentions. However, e-WOM research via Tiktok is still limited in Indonesia. Therefore, to conduct such research, the researchers judgementally recruited 183 respondents as the sample. Using Structural Equation Modeling (SEM) with WarpPLS version 8.0 for data analysis, the researchers found that electronic word of mouth positively affects brand image. Furthermore, electronic word of mouth has a positive and significant effect on purchase intention, and brand image has a positive and significant effect on purchase intention. Moreover, brand image mediates the effect of electronic word of mouth on purchase intention. Future researchers are suggested to use other social media such as Instagram, Facebook, and Twitter.

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The Influence of Brand Image, Product Quality and Price on Purchase Decisions for Beauty Glow Skincare in Sidoarjo

Rahmatika¹,

Indayani²

2022

ijler

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This study aims to determine the effect of brand image, product quality and price on purchasing decisions for Skincare Beauty Glow in Sidoarjo. This study uses quantitative research with hypothesis testing. The sample used in this study were 100 Beauty Glow consumers in Sidoarjo. The analytical tools used in this research are multiple linear regression analysis, coefficient of determination (R2), partial correlation coefficient, t test, f test, and classical assumption test using SPSS statistical software version 22.0. The main data in this study came from questionnaires. The results of this study prove that brand image has an effect on purchasing decisions for Skincare Beauty Glow in Sidoarjo. Product quality has an effect on purchasing decisions for Skincare Beauty Glow in Sidoarjo. Price has an effect on purchasing decisions for Skincare Beauty Glow in Sidoarjo. Brand image, product quality and price simultaneously affect purchasing decisions for Skincare Beauty Glow in Sidoarjo

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Pengaruh Citra Merek, Kualitas Produk dan Promosi Online Terhadap Keputusan Pelanggan Di Kota Batam Dalam Membeli Skincare Merek Korea.

Cited by 4 publications

References 8 publications

The Influence of Price, Brand Image, and Product Quality on Purchasing Intention in Indomie Consumers in The City of Surabaya

The Influence of Price, Brand Image, and Product Quality on Purchasing Intention in Indomie Consumers in The City of Surabaya

The Mediating Effect of Brand Image on the Influence of Electronic Word of Mouth Towards Purchase Intention for Somethinc Products (Case Study on Followers of the @somethincofficial TikTok Account)

The Influence of Brand Image, Product Quality and Price on Purchase Decisions for Beauty Glow Skincare in Sidoarjo

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