Pengaruh Citra Merek, Kualitas Produk Dan Inovasi Produk Terhadap Loyalitas Konsumen Mobil Avanza Di Kabupaten Pasaman Barat

Yuliza, Mai

doi:10.31846/jae.v5i3.132

Cited by 5 publications

(6 citation statements)

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“…Sehingga makin citra merek perusahaan itu baik maka makin tinggi tingkat kesetiaan konsumen. Kondisi ini sependapat dengan penelitian Yuliza (2018) yang menyimpulkan citra merek berpengaruh signifikan terhadap loyalitas konsumen.…”

Section: Simpulanunclassified

Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey

Oktaviani¹,

Lusia²

2022

jurnalilmiahaset

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This research aims to analyze the factors that influence consumer loyalty for Jims Honey products at the Jimshoney_Klaten09 Online Shop. Data collection through questionnaires. The number of samples used is 125 consumers by using purposive sampling method. The data analysis technique used multiple linear regression analysis. The test results show that product quality does not affect consumer loyalty, while service quality, price and brand image have a significant effect on consumer loyalty.

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Section: Simpulanunclassified

Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey

Oktaviani¹,

Lusia²

2022

jurnalilmiahaset

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“…( 2) Penelitian di tahun 2017 dengan subjek pengguna mobil Avanza di kabupaten Pasaman Barat yang bertujuan untuk mengetahui pengaruh citra merek, kualitas produk dan inovasi produk terhadap loyalitas konsumen. Sampel yang dilibatkan sebanyak 100 orang dengan hasil yang membuktikan bahwa citra merek, kualitas produk dan inovasi produk berpengaruh signifikan terhadap loyalitas dengan kontribusi sebesar 72,9 persen (Yuliza, 2017).…”

Section: Pendahuluanunclassified

“…Inovasi berpengaruh terhadap Kepuasan Pelanggan OCTO Mobile, yang menghasilkan koefisien sebesar 0,240 yang artinya setiap peningkatan satu satuan inovasi maka berpengaruh secara signifikan atas peningkatan kepuasan pelanggan sebesar 24 persen dengan t-value senilai 1,779. Temuan ini sesuai dengan penelitian (Quintania & Sasmitha, 2020) yang membuktikan bahwa inovasi produk berpengaruh terhadap kepuasan konsumen pada studi di Jabodetabek atas produk lipstik Wardah, kemudian inovasi juga mampu memberikan pengaruh signifikan terhadap loyalitas pelanggan (Yuliza, 2017) pengguna mobil Avanza di kabupaten Pasaman Barat dan loyalitas pengguna brand Samsung (Trimaryani, Banani, & Setyanto, 2019). Citra Merek tidak berpengaruh terhadap Kepuasan Pelanggan OCTO Mobile, yang menghasilkan koefisien hanya sebesar 0,146 yang artinya setiap peningkatan satu satuan citra merek maka berpengaruh secara tidak signifikan atas peningkatan kepuasan pelanggan hanya sebesar 14,6 persen dengan t-value senilai 0,987.…”

Section: Uji Hipotesis Dan Pembahasanunclassified

Analisis Strategi Citra Merek Dalam Meningkatkan Kepuasan Pelanggan Octo Mobile

2021

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The purpose of this study was to determine the effect of promotion, service quality, and innovation directly or indirectly on Brand Image, as well as the effect of all these variables on OCTO Mobile customer satisfaction. The research sample was 385 respondents who were CIMB Niaga customers. The sampling technique was purposive sampling—data collection using a questionnaire and FGD. The data analysis technique used Structural Equation Modeling (SEM) analysis which aided with SmartPLS software. The study results prove that the variables of service quality and innovation have a significant effect on brand image and brand image has no significant effect on customer satisfaction. However, the promotion variable does not have a significant effect on brand image. Promotion variables, service quality, and innovation significantly affect customer satisfaction, while the brand image variable has no significant effect on customer satisfaction. The results also show the customer satisfaction strategy plan by referring to the strategies from the analysis that has been done, and the right strategy is selected, namely product development.

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“…Apart from that, the primary key to winning competition is innovation (Masda, 2013), the company's leading source of growth (Yuliza, 2017). Product innovation is significant in marketing because it can increase product value and create better consumer solutions (Pattipeilohy, 2018).…”

Section: Introduction *mentioning

confidence: 99%

Analysis of Brand Image and Excellent Service of Indomaret Minimarket on Purchasing Decisions with Innovation as Mediation During The Pandemic

Setiarini

2023

Quant. Econ. Manag. Stud.

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This research aims to analyze the influence of Brand Image and Excellent Service in Indomaret minimarkets on Purchasing Decisions with Innovation as a mediator during the pandemic. This research uses the Structural Equation Modeling method. SEM allows the analysis of a series of relationships simultaneously, provides flexibility in assumptions, and allows the testing of models with many dependent variables. The sampling method used was convenience sampling, involving 252 respondents. The results of the analysis show that Brand Image has a positive and significant influence on Innovation and Purchasing Decisions at Indomaret. Excellent Service also has a positive and significant influence on Innovation but does not have a direct significant influence on Purchasing Decisions. Innovation has a positive and significant influence on Purchasing Decisions. This research concludes that Brand Image has an important role in influencing Innovation and Purchasing Decisions at Indomaret. Excellent Service influences Innovation but does not directly influence Purchasing Decisions. Innovation has a significant role in influencing Purchasing Decisions. Therefore, companies need to maintain and strengthen a positive brand image, continue to improve service quality, and innovate to remain competitive in the market, especially in a pandemic situation.

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Pengaruh Citra Merek, Kualitas Produk Dan Inovasi Produk Terhadap Loyalitas Konsumen Mobil Avanza Di Kabupaten Pasaman Barat

Cited by 5 publications

References 0 publications

Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey

Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey

Analisis Strategi Citra Merek Dalam Meningkatkan Kepuasan Pelanggan Octo Mobile

Analysis of Brand Image and Excellent Service of Indomaret Minimarket on Purchasing Decisions with Innovation as Mediation During The Pandemic

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