Abstract:Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh citra toko terhadap loyalitas pelanggan menggunakan mediasi variabel nilai yang dipersepsikan pada pelanggan yang berbelanja di Kediri Town Square Kota Kediri. Teknik pengambilan sampelnya menggunakan metode purposive sampling dengan menggunakan sampel sebanyak 100 pelanggan. Hasil penelitian dianalisis menggunakan Structural Equation Modelling (SEM-PLS) dengan software SmartPLS 3.0. Hasil penelitian berdasarkan pengaruh secara langsung menunjuk… Show more
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