2020
DOI: 10.53675/karismapro.v2i2.108
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PENGARUH DIFFERENSIASI PRODUK dan HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI PENDEKATAN PARTIAL LEAST SQUARE SEM SMARTPLS

Abstract: The purpose of this study aims to examine and analyze the influence between product differentiation and price on consumers Waroeng SS branch of Jatinangor.Population in this research is consumer Waroeng SS branch of Jatinangor  with the total sample of 100 respondents. Data analysis method used is descriptive and verifikatif method with quantitative approach. The instrument test is done by validity test and reliability test. The analytical technique used is path analysis, used to show relationships that show h… Show more

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“…Measurement of reliability is testing the reliability of the questionnaire questions are effective or appropriate. The reliability test can be said to be valid as seen from Cronbach's alpha of more than 0.6 according to Umi Narimawati in the journal [17] and the composite reliability result is satisfactory or valid if it has a value above 0.7. c. Evaluation of the structural model (Inner Model)…”
Section: Q9mentioning
confidence: 99%
See 1 more Smart Citation
“…Measurement of reliability is testing the reliability of the questionnaire questions are effective or appropriate. The reliability test can be said to be valid as seen from Cronbach's alpha of more than 0.6 according to Umi Narimawati in the journal [17] and the composite reliability result is satisfactory or valid if it has a value above 0.7. c. Evaluation of the structural model (Inner Model)…”
Section: Q9mentioning
confidence: 99%
“…R-square is a value that shows how much the independent variable (exogenous) affects the dependent variable (endogenous). Hypothesis testing is done by comparing the t-count value with the t-table at a significance of 5% or 0.05 [17]. And the p-value below is ≤ 0.05 then it is declared positive.…”
Section: Q9mentioning
confidence: 99%