Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian

Abstract

The service quality of the Wedhatama Cooperative (KOPTAMA) is centered on efforts to fulfill the needs and desires of members and the provision of delivery to meet the expectations of members. Service quality depends on the ability of the service provider to consistently meet the expectations of members. The purpose of this study was to determine the effect of service quality on cooperative member satisfaction and its implications for member participation as debtors of the Wredatama Ngada Pension Cooperative. This study uses explanatory study methods (descriptive verification). The dimensions used in this study are Service Quality (SERVQUAL) (X) which consists of the variables Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), and Empathy (X5) which are associated with Member satisfaction variables. (Y) and Member Participation variable (Z) using simple linear regression and multiple linear regression. The results show that there is significance influence between service quality variables (Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) , and Empathy (X5) on member satisfaction and the effect of member satisfaction on member participation by 48.40%, while the remaining 51.6% is influenced by other variables not examined in this study.

The Effect of Digital Marketing and Product Quality on Customer Satisfaction with Purchase Decisions as a Moderation Variable at Cv. Carlitos Maju Pratama

“…One of the influences is having digital marketing which has a strategy to increase a large influence on customer satisfaction. Thus, the findings of this study support and complement the findings of previous studies by (Aji, 2021;Sopiyan, 2022).…”

“…At the same time, in today's marketing era, digital marketing is a medium that is not limited, giving marketers the freedom to express unlimited creativity in campaigns that previously used traditional advertising methods. Digital marketing has an impact on consumer satisfaction, this has been proven in previous research (Sopiyan, 2022). In accordance with the previous research statements and the arguments above, the H1 hypothesis is set: the influence of Digital Marketing has an effect on consumer satisfaction.…”

Dampak Digital Marketing Dan Promosi Terhadap Keputusan Pembelian Custom Cake Di Kota Bandung

“…Hal ini menunjukan bahwa semakin baik digital marketing akan meningkatkan keputusan pembelian. Hasil uji empiris ini sejalan dengan penelitian yang dilakukan oleh (Iswahyuniarto, n.d.;Prambudi et al, n.d.;Sopiyan, 2022) yang menyatakan bahwa digital marketing memiliki pengaruh yang positif signifikan terhadap variabel keputusan pembelian.…”

Determinasi Keputusan Pembelian Pada Rumah Cantik Amzafy Trenggalek

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“…Menurut hasil survey yang diberikan, Amfazy Beautiful House memberikan pelayanan prima, sehingga semakin banyak orang yang melakukan pembelian. Temuan ini konsisten dengan penelitian yang menetapkan pentingnya pelayanan dalam mempengaruhi pembelian konsumen [7]; [8], konsumen puas jika mereka menerima layanan yang sangat baik dan harapan mereka terpenuhi karena ini menunjukkan bahwa bisnis menghargai pelanggannya dan secara konsisten berusaha untuk memenuhi kebutuhan mereka dan memenuhi keinginan mereka, salah satunya dengan menawarkan layanan yang sangat baik. .…”