2021
DOI: 10.46306/jbbe.v14i2.89
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Pengaruh Ekuitas Merek ( Brand Equity ) Terhadap Keputusan Pembelian Smartphone Oppo (Studi Kasus Pada Masyarakat Kota Bima)

Abstract: This research aims to find out the influence of brand equity variables on oppo smartphone purchase decisions on the people of Bima City. This type of research is associative, the research instrument used is a likert-scale questionnaire. The population in this study is the entire community of Bima City who have bought Oppo smartphone products whose numbers are not known with certainty (unknowns population). The sample in this study was as many as 50 respondents using the unknown population formula, a sampling t… Show more

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