Pengaruh Electronic Word of Mouth, Destination Image, Attitude Toward Destination dan Destination Trust terhadap Visit Intention: Studi pada Generasi Z di Jabodetabek
Abstract:This study aims to examine the effect of e-wom, destination image, attitude toward destination, destination trust, and visit intention. This research uses quantitative methods. Collecting data using a questionnaire. The subjects of this study were 217 respondents who live in the Jabodetabek area. Data analysis using SPSS and AMOS version 24. The results show that the first hypothesis proves that e-WoM has a positive and significant effect on the image of the destination received. The second hypothesis proves t… Show more
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