Pengaruh Harga, Lokasi, Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediator Pada Star Motor Carwash

Hariono, Robby; Marlina, Maria Assumpta Evi

doi:10.37715/jp.v6i1.1904

Cited by 5 publications

(14 citation statements)

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“…Suhendra and Asworowati (2020) stated that customers will be loyal when the business location is easy to reach and feel satisfied with it. Harjono and Marlina (2021) also found that location has a positive and significant influence on customer satisfaction at Star Motor Carwash. Nofindri et al (2021) found that store location has a positive influence and is able to increase customer satisfaction at the Wirda Mini Marke t in Padang City.…”

Section: Store Locationmentioning

confidence: 80%

“…Firdaus et al (2022) gained a significant influence between business location and customer loyalty through satisfaction. Harjono and Marlina (2021) also found that location has a significant effect on customer loyalty with customer satisfaction as a mediator variable in Star Motor Carwash. Nofindri et al (2021) also found the influence of location on consumer loyalty with consumer satisfaction as mediation at the Wirda Mini Market in Padang City.…”

Section: Customer Satisfactionmentioning

confidence: 81%

“…An increasingly strategic location will maximize benefits in increasing customer loyalty. Several previous studies have also found that business location significantly increases customer loyalty (Risnawati et al, 2019;Setya et al, 2020;Harjono and Marlina, 2021;Wirawan et al, 2019;Putri et al, 2021).…”

Section: Introductionmentioning

confidence: 82%

“…Research by Setya et al (2020), states that directly the business location has a positive and significant effect on custome r loyalty at Raihan Bakery Cake and Shop Medan. Harjono and Marlina (2021) found that business locations have a dominant influence on Star Motor Carwash customer loyalty. The impact of location can create an impression that drives customer satisfaction.…”

Section: Store Locationmentioning

confidence: 99%

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Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality

Nisa,

Indiani

2023

j.imb

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In the midst of intense competition in the cosmetics industry, customer loyalty is an important key in maintaining the sustainability and existence of a company. This study aims to analyze the influence of store location and service quality on customer loyalty with customer satisfaction as a mediation variable. The investigation aims to understand the relationship between variables, the nature of mediation, and become a cornerstone in formulating practical implications for the cosmetic retail industry. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 150 valid samples. The data collection method is a survey method using questionnaires which was carried out offline and online through a link. The analysis technique used is an inferential analysis technique with Partial Least Square (PLS) to analyze relationships among latent constructs by modeling both the measurement and structural components of a theoretical model. The results showed that there is a significant relationship between store location and service quality to customer loyalty both directly and indirectly through customer satisfaction and this is a partial mediation, suggesting that there are other factors not included in the research model that could explain the relationship between store location and loyalty, as well as service quality and loyalty. The suggestion proposed to increase customer loyalty in cosmetic retail is to pay attention to the availability of parking lots, location convenience, and ease of accessing store locations. In addition, the quality of service can be improved through supporting facilities and infrastructure, the ability of marketers to welcome customers and provide a good value and experience to customers that can be done through trained employees.

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Section: Store Locationmentioning

confidence: 80%

Section: Customer Satisfactionmentioning

confidence: 81%

Section: Introductionmentioning

confidence: 82%

Section: Store Locationmentioning

confidence: 99%

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Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality

Nisa,

Indiani

2023

j.imb

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“…Ivanov & Usheva, (2021) defines behavior as an attitude or action as well as everything that humans do, for example activities carried out by humans in their daily lives, either working hard or with other people, exchanging opinions, either accepting opinions or rejecting them. The definition of work behavior (Hariono & Marlina, 2021) is how people in the work environment can actualize themselves through attitudes at work. Where this opinion emphasizes the attitude taken by workers to determine what people with this type will do in the workplace environment.…”

Section: Work Behaviormentioning

confidence: 99%

The Influence of Work Behavior, Work Environment, and Social Interaction, on Job Satisfaction of Raja Pas Rantauprapat Minimarket Employees

Nisa

Nasution

Simanjuntak

2022

Quant. Econ. Manag. Stud.

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This study aims to determine the effect of work behavior, work environment and social interaction on job satisfaction of employees of Minimarket Raja Pas Rantauprapat. The population in this study were all employees at Minimarket Raja Pas Rantauprapat. The sample in this study was 36 people, the sampling was carried out using a saturated sampling technique or census sampling, where all members of the population were sampled. The object of this research is the result data regarding work behavior, work environment, and social interaction. The data analysis technique used is the classical assumption test, multiple linear regression test, hypothesis testing and the coefficient of determination. Data processing in this study was assisted using the IBM SPSS application. The results showed that work behavior had a positive and significant effect on employee job satisfaction at the Raja Pas Rantauprapat Minimarket, with a coefficient value of 0.202, the work environment positively and significantly affected employee job satisfaction at the Raja Pas Rantauprapat Minimarket with a coefficient value of 0.238 and social interaction significantly. positive and significant effect on employee job satisfaction at Raja Pas Minimarket with a coefficient value of 0.447. And work behavior, work environment and social interaction together have a positive and significant effect on job satisfaction for employees at the Raja Pas Rantauprapat Minimarket. work environment positively and significantly affects employee job satisfaction at Raja Pas Minimarket Rantauprapat with a coefficient value of 0.238 and social interaction positively and significantly affects employee job satisfaction at Raja Pas Minimarket with a coefficient value of 0.447. And work behavior, work environment and social interaction together have a positive and significant effect on job satisfaction for employees at the Raja Pas Rantauprapat Minimarket. work environment positively and significantly affects employee job satisfaction at Raja Pas Minimarket Rantauprapat with a coefficient value of 0.238 and social interaction positively and significantly affects employee job satisfaction at Raja Pas Minimarket with a coefficient value of 0.447. And work behavior, work environment and social interaction together have a positive and significant effect on job satisfaction for employees at the Raja Pas Rantauprapat Minimarket.

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The Influence of Product Quality and Price Towards Loyalty with Customer Satisfaction as a Mediator

Ihza Pratama,

Jatmiko,

Praharjo

2023

BIMANTARA

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This study aims to examine the effect of product quality and price on customer loyalty and satisfaction as a mediator in studies on jogger pants consumers in Kenszolla. This data was obtained through an online survey using a Google form on 384 respondents using a purposive sampling technique on consumers of Kenszolla Jogger Pants. Path analysis shows that product quality has a positive and significant effect on customer loyalty, perceived price suitability has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer satisfaction, perceived price suitability has a positive and significant effect on customer satisfaction, customer satisfaction has a positive effect and significant to customer loyalty. The Sobel test shows that customer satisfaction can mediate product quality on customer loyalty, and customer satisfaction can mediate price on customer loyalty.

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Pengaruh Harga, Lokasi, Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediator Pada Star Motor Carwash

Cited by 5 publications

References 0 publications

Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality

Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality

The Influence of Work Behavior, Work Environment, and Social Interaction, on Job Satisfaction of Raja Pas Rantauprapat Minimarket Employees

The Influence of Product Quality and Price Towards Loyalty with Customer Satisfaction as a Mediator

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