Pengaruh Iklan, Sales Promotion, Dan Citra Merek Terhadap Minat Beli Ulang (Studi Pada Pengguna Shopee)

The Influence of Product Quality and Price Perception on The Repurchase of Aqua in Jakarta Mediated by Brand Image

“…The hypothesis 5 (H5) is accepted because the results from the study that has been done previously show the relation between brand image and repurchase is positive and significant. This statement accordance with previous research which conducted by Fandiyanto and Kurniawan (2019); Ekaprana et al ( 2020); and Maulida (2021) with the results of research on brand image having a positive and significant effect on repurchase. But, other result show this statement contradicts with the research results which conducted by Setyaningrum and Wati (2019) and Fatmalawati and Andriana (2021) with the research result showed the influence of brand image not being significant on repurchase.…”

“…When a brand perceived by a consumer has a good image, the consumer's intention will be encouraged to make a product repurchase transaction at the same brand.This statement accordance with previous research which conducted by Fandiyanto and Kurniawan (2019); Ekaprana, Jatra, and Giantari (2020); and Maulida (2021), with the results brand image having a positive and significant influence on repurchase. H5: Brand image has a positive significant influence on repurchase.…”

Onestep Footwear Public relations Campaign Planning as an Eco-Friendly Brand

“…Environmentally friendly or commonly referred to as "go green" have become words that are often used in advertisements and product packaging. According to Handayani (in Al Lathifah & Widyastuti, 2018), environmentally friendly is an effort that is designed and processed in a way to reduce the effects that can pollute the environment, both in production, distribution and consumption. According to Susilo (in Leonora, 2018), environmentally friendly is an organization's effort to design, promote, offer and distribute products that are environmentally friendly.…”