Pengaruh Inovasi dan Media Sosial  terhadap Kinerja UMKM Makanan Halal di Kota Bekasi Utara

Komariah, Neng Siti; Nursal, M. Fadhli; Rianto, Muhammad Richo

doi:10.29040/jiei.v8i2.5957

Cited by 13 publications

(12 citation statements)

References 7 publications

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“…Semakin tingginya kualitas produk / manfaat yang dirasakan konsumen dari produk tertentu maka semakin tinggi nilai tukar produk yang akan diberikan sehingga konsumen akan merasa puas dengan harga yang sesuai dengan kualitas produk dan konsumen juga akan melakukan pembelian ulang. Harga mempunyai pengaruh positif terhadap kepuasan pelanggan, hal ini dikarenakan perlu mempertimbangkan kebijakan penetapan harga agar disesuaikan dengan para kompetitor lainnya terutama berorientasi dengan manfaaat yang dirasakan oleh pelanggan, agar terciptanya kepuasan pelanggan yang nantinya diharapkan dapat meningkatkan penjualan perusahaan (Rianto et al, 2022). H1 : Harga berpengaruh terhadap keputusan pembelian…”

Section: Pengaruh Harga Terhadap Kepuasan Konsumenunclassified

Analisis Pengaruh Harga, Fasilitas, Promosi Terhadap Kepuasan Konsumen Pand’s Muslim Departement Semarang

Adiatma,

Widjajanti

2023

SLSI

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This study aims to determine the effect of price, facilities and promotions at Pand's Muslim Department Store Semarang.The population of this study are consumers who buy products at Pand's Muslim Department Store Semarang. The sample used in this study was 96 respondents, the sample was taken using purposive sampling method. This study used quantitative research methods with data collection methods through questionnaires and data analysis using SPSS 25 which included validity tests, reliability tests, classic assumption tests which included data normality tests, multicollinearity tests, and heteroscedasticity tests, multiple regression analysis, hypothesis testing using test t and test R2 .The results of this study indicate that all independent variables, namely price, facilities and promotions have a positive and significant effect on consumer satisfaction (Y). Based on the value that the value of the adjusted R square in the regression model was obtained at 0.156, which means that 15.6 percent of the consumer satisfaction variable can be explained by the price, facilities and promotion variables while the remaining 84.4 percent is explained by other variables outside this study. Keywords: Price, Facilities, Promotion, Consumer Satisfaction

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Section: Pengaruh Harga Terhadap Kepuasan Konsumenunclassified

Analisis Pengaruh Harga, Fasilitas, Promosi Terhadap Kepuasan Konsumen Pand’s Muslim Departement Semarang

Adiatma,

Widjajanti

2023

SLSI

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“…Kinerja merupakan prirotas utama bagi semua industri sebagai ukuran keberhasilan sebuah usaha yang harus dapat dipertahankan dan ditingkatkan (Komariah et al, 2022). Kinerja dapat diartikan sebagai bentuk komitmen perusahaan dalam mencapai visi dan misi perusahaan.…”

Section: Inovasi Produkunclassified

Determinasi Inovasi Produk Pada UMKM Sektor Makanan dan Minuman Halal di Kota Bekasi Utara

Komariah,

Bukhari,

et al. 2023

JIEI

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This study analyzes the influence of technology orientation and customer orientation on the product innovation of Food and Baverage Halal MSMEs in North of Bekasi. This research uses quantitative methods and statistical analysis tools in the form of smartpls 4.0. This study used a Food and Baverage Halal MSMEs in North of Bekasi for a unit analysis. Sampling technique in this research with insidental sampling as 130 MSMEs. The results of this study found that there was an influence of techonolgy orientation and customer orientation on product innovation . This research focuses on the MSMEs in North of Bekasi. In addition, the focus of this research is on the Food and Baverage Halal. The novelty in this study is that apart from the object of research, it is also a research model that has never been studied before.

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“…The development of halal food industry strategies that have been implemented such as halal food product certification that has been implemented in Indonesia (Prawiro & Fathudin, 2023) and Malaysia (Wan Draman et al, 2019), strategies by considering the behavior of Muslim consumers (Wan Nawang et al, 2023). Regulatory policies that support the halal food industry by establishing a number of laws related to the halal food industry (Waluyo, 2020), and development strategies through social media (Komariah et al, 2022) and other strategies that are implemented with the increasingly massive development of the halal industry around the world.…”

Section: Introductionmentioning

confidence: 99%

Halal Food Industry Development Strategies

Abdullah,

Rusydiana,

Mahsyar

2024

HFS

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The halal food industry has become a major focus in the global economy, given the growing demand from consumers who are concerned about the halalness of food products. In this context, this study aims to investigate halal food industry development strategies that can be implemented by industry players and provide insights for academics. The method used is a systematic literature review which involves the collection and critical analysis of related literature from various relevant sources. The results identified seven main strategies, namely technical efficiency, marketing, management, halal certification, production of goods, cooperation with regulators, and behavior-based strategies. The findings make an important contribution to industry players by providing a better understanding of how they can improve operational efficiency, marketing, product management, and relationships with regulators. Meanwhile, for academics, this research offers a strong foundation for further research in understanding the dynamics of the halal food industry as well as contributing to the development of related theories and models. Thus, this study not only has significant practical implications for industry players, but also enriches the academic literature in the field of halal food industry.

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Pengaruh Inovasi dan Media Sosial terhadap Kinerja UMKM Makanan Halal di Kota Bekasi Utara

Cited by 13 publications

References 7 publications

Analisis Pengaruh Harga, Fasilitas, Promosi Terhadap Kepuasan Konsumen Pand’s Muslim Departement Semarang

Analisis Pengaruh Harga, Fasilitas, Promosi Terhadap Kepuasan Konsumen Pand’s Muslim Departement Semarang

Determinasi Inovasi Produk Pada UMKM Sektor Makanan dan Minuman Halal di Kota Bekasi Utara

Halal Food Industry Development Strategies

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