Pengaruh Keragaman Produk, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Pada Marketplace Bukalapak

Wati, Briliyan Putri Cintiya; Surianto, Moh. Agung; Krisnawati, Wenti

doi:10.30595/jmbt.v2i1.14098

Cited by 4 publications

(4 citation statements)

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“…The results of research examined by (Sari, Saputra, & Husein, 2017) said the real "word of mouth perception influence purchase decisions on Bukalapak.com (Joesyiana, 2018) stated that "word of mouth perception has a positive and significant effect on consumer settlement decisions through the online media shop Shopee in Pekanbaru. Based on the results of research conducted by (KOSIM & LEGOWO, 2021) social influence has a positive and significant influence on intention to use (interest) using QRIS payments.…”

Section: Social Influencementioning

confidence: 99%

Determinants of Interest Using QRIS as a Payment Technology For E-Wallet by Z Generation in Indonesia

Mareta

Meiryani

2023

SLJIL

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In the midst of the rapid growth of financial technology companies that act as payment system service providers (PJSP) in Indonesia continue to innovate,the Quick Response Code Indonesian Standard(QRIS)is present as a solution to implement innovations in payment systems offered by these fintech companies. This study aims to identify the factors that influence the interest of Gen Z in using the QRIS payment system in the e-wallet. This study used systematic literature review. The result of the study shows that perceived ease of use, perceived usefulness, trust, social influence, dan promotion have a positive, while risk has a negative influence on the interest of Gen Z in Indonesia in using the QRIS payment system in E-wallet.

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Section: Social Influencementioning

confidence: 99%

Determinants of Interest Using QRIS as a Payment Technology For E-Wallet by Z Generation in Indonesia

Mareta

Meiryani

2023

SLJIL

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“…Untuk menjual lebih banyak produk, bisnis harus mengidentifikasi pelanggan yang sangat senang dan puas dengan pembelian mereka sehingga mereka bersedia menyarankannya kepada orang lain, yang kemungkinan akan melakukan pembelian sendiri. (Tiara, 2021) sedangkan Nurvidiana et al (2015) menjelaskan bahwa word of mouth terjadi ketika pelanggan membagikan pengalaman positif atau negatif mereka tentang suatu produk kepada orang lain. Kesediaan orang untuk merekomendasikan barang dan jasa kepada orang lain adalah salah satu cara di mana dari mulut ke mulut dapat menguntungkan pemilik bisnis.…”

Section: Word Of Mouthunclassified

Pengaruh Word Of Mouth Dan Kualitas Produk Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian di Bakmie Demie SCBD

Ramadhanti,

Rivera Pantro Sukma

2023

J-CEKI

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The research conducted by this researcher aims to determine and prove the effect of word-of-mouth and product quality on customer satisfaction through purchasing decisions at Bakmie Demie SCBD. The population in this study are Bakmie Demie SCBD customers. The sampling technique used purposive sampling, with a total of 136 respondents. Methods of data collection by distributing questionnaires to respondents. The hypothesis is tested using path analysis with the help of SmartPLS 3.0. The findings from this study indicate that there is no statistically significant direct impact of word of mouth on product quality. However, word-of-mouth does have a positive and significant influence on purchasing decisions. Furthermore, product quality has a positive and significant effect on purchasing decisions. In addition, purchasing decisions have a positive and significant effect on customer satisfaction. Regarding the indirect effect, word-of-mouth has an insignificant impact on customer satisfaction through its influence on purchasing decisions. Likewise, product quality has a positive and significant effect on purchasing decisions through its impact on customer satisfaction. The coefficient of determination for customer satisfaction is 79.7%, for purchasing decisions the coefficient of determination is 85.1%.

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“…Hipotesis kedua dari penelitian ini, yang menyatakan bahwa "Terdapat pengaruh positif dan signifikan EWOM terhadap Keputusan Pembelian pada produk hand sanitizer Dettol" berhasil dibuktikan. Hal ini sesuai dengan penelitian sebelumnya yang menunjukkan bahwa EWOM mempengaruhi keputusan pembelian (Sari et al, 2017). Berdasarkan hal tersebut, EWOM berperan penting dalam keputusan pembelian di saat situasi pandemi yang memaksa masyarakat untuk tidak melakukan aktivitas dengan mobilitas tinggi.…”

Section: Gambar 2 T-values Semunclassified

Pengaruh Harga dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Hand Sanitizer Dimediasi oleh Citra Merek Dimasa Pandemi Covid-19

Humris¹,

Sadat

Rahmi³

2022

JBMK

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This study aims to find out the direct influence of price on purchasing decisions, the direct influence of EWOM on purchasing decisions, the direct influence of price on brand image, the direct influence of EWOM on brand image, the direct influence of brand image on purchasing decisions, indirect influence of price on purchasing decisions through brand image, indirect influence of EWOM on purchasing decisions through brand image. The data collection method uses a survey method with an instrument in the form of a questionnaire. The research sample collected amounted to 220 respondents Dettol Hand sanitizer customers. Data analysis uses SPSS software version 25 and Lisrel 8.8 to process and analyze research data. Hypothesis testing results show that Price has a positive but insignificant effect on purchasing decisions, EWOM has a positive and significant effect on Purchasing Decisions, Price has a positive and significant effect on Brand Image, EWOM has a positive and significant effect on Brand Image, Brand Image has a positive but not significant effect on Buying Decisions, Brand Image does not mediate between Price and Buying Decision, and The Brand Image does not mediate between EWOM and the Buying Decision. Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian, pengaruh EWOM terhadap keputusan pembelian, pengaruh harga terhadap citra merek, pengaruh EWOM terhadap citra merek, pengaruh citra merek terhadap keputusan pembelian, pengaruh tidak langsung harga terhadap keputusan pembelian melalui citra merek, pengaruh tidak langsung EWOM terhadap keputusan pembelian melalui citra merek. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Sampel penelitian yang dikumpulkan berjumlah 220 responden pelanggan Hand sanitizer Dettol. Analisis data menggunakan software SPSS versi 25 dan Lisrel 8.8 untuk mengolah dan menganalisis data hasil penelitian. Hasil pengujian hipotesis menunjukan Harga berpengaruh positif tetapi tidak signifikan terhadap Keputusan pembelian, EWOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Harga berpengaruh positif dan signifikan terhadap Citra Merek, EWOM berpengaruh positif dan signifikan terhadap Citra Merek, Citra Merek berpengaruh positif tetapi tidak signifikan terhadap Keputusan Membeli, Citra Merek tidak memediasi antara Harga dan Keputusan Membeli, dan Citra Merek tidak memediasi antara EWOM dan Keputusan Membeli.

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Pengaruh Keragaman Produk, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Pada Marketplace Bukalapak

Cited by 4 publications

References 0 publications

Determinants of Interest Using QRIS as a Payment Technology For E-Wallet by Z Generation in Indonesia

Determinants of Interest Using QRIS as a Payment Technology For E-Wallet by Z Generation in Indonesia

Pengaruh Word Of Mouth Dan Kualitas Produk Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian di Bakmie Demie SCBD

Pengaruh Harga dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Hand Sanitizer Dimediasi oleh Citra Merek Dimasa Pandemi Covid-19

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