Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude toward Organic Food dan Dampaknya terhadap Minat Beli (Studi Kasus Pada Konsumen Muda di Kota Pontianak)

Rosalin, Ilmira; Barkah, Barkah; Pebrianti, Wenny

doi:10.26418/ejme.v10i04.58578

Cited by 4 publications

(2 citation statements)

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“…Kesadaran kesehatan adalah kesadaran yang didasarkan atas persepsi kesehatan dari masingmasing individu, dengan adanya motivasi serta tanggung jawab untuk menjadi sehat (Vizano et al, 2021). Sedangkan menurut (Rosalin et al, 2022) gaya hidup sehat dapat mencegah penyakit masuk ke dalam tubuh dan menjaga kesehatan seseorang. Kesadaran akan kesehatan merupakan kepedulian pribadi dan motivasi untuk melakukannya.…”

Section: Kesadaran Kesehatanunclassified

Pengaruh Keamanan Makanan, Kesadaran Kesehatan, Sertifikasi Halal Dan Harga Terhadap Keputusan Pembelian

Eka Pratiwi,

Isa

2024

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Pola hidup sehat sepertinya masih menjadi hal yang kurang diperhatikan bagi konsumen terutama di Kota Surakarta. Hal tersebut dapat dilihat dengan masih banyaknya konsumen yang membeli makanan dan minuman dipinggir jalan, yang mungkin masih belum menjamin kebersihan serta keamanannya. Penelitian ini menganalisis pengaruh keamanan makanan, kesadaran kesehatan, sertifikasi halal dan harga terhadap keputusan pembelian makanan dan minuman halal di Surakarta. Pendekatan kuantitatif digunakan dalam jenis penelitian untuk investigasi ini. Seluruh partisipan dalam penelitian ini adalah pembeli makanan dan minuman halal di Kota Surakarta. Penelitian ini menggunakan strategi sampel purposif yang dikombinasikan dengan non-probability sampling. Dalam penelitian ini, 300 responden menjadi sampel. Penyebaran kuesioner menjadi metode pengumpulan data dalam penelitian ini. Metode analisis data yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan menggunakan perangkat lunak SMARTPLS. Hasil penelitian ini bahwa Keamanan makanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kesadaran kesehatan berpengaruh positif dan signifikan terhadap keputusan pembelian. Sertifikasi halal berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Keamanan Makanan, Keputusan Pembelian, Harga.

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Section: Kesadaran Kesehatanunclassified

Pengaruh Keamanan Makanan, Kesadaran Kesehatan, Sertifikasi Halal Dan Harga Terhadap Keputusan Pembelian

Eka Pratiwi,

Isa

2024

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“…This sets a positive example for other government agencies to follow suit in implementing practices that support sustainability and collective well-being. According to Rosalin et al (2022), being eco-friendly involves efforts to promote environmentally friendly behavior in the use of items, aiming to minimize environmental waste in organizational operations. This can have a significant impact on the surrounding environment.…”

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confidence: 99%

The Influence of GHRM and Organizational Culture on Environmentally Friendly Companies

Wahyuni,

Waskito

2024

JIMKES

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The purpose of this study is to analyze the role of organizational commitment as mediating the influence of GHRM & organizational culture on Eco Friendly at Dishub Boyolali. This research method is quantitative. The population in the study were employees of the Boyolali Regency Transportation Office. In sampling this study using non-probability sampling method with purposive sampling. The number of samples of this study were 100 respondents. The data analysis method uses SMART PLS. The results of this study are that GHRM has a negative and insignificant effect on Eco-Friendly at the Boyolali Transportation Office. Organizational Culture has a positive and significant effect on ECO Friendly at the Boyolali Transportation Agency. GHRM has a positive and significant effect on organizational commitment at the Boyolali Transportation Agency. Organizational culture has a positive and significant effect on organizational commitment at the Boyolali Transportation Agency. Organizational commitment has a negative and insignificant effect on mediating the effect of GHRM on eco-friendly. Organizational commitment mediates organizational culture on eco-friendly negatively and insignificantly.

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Consumer Intention to Purchase Organic Ice Cream: How Health Awareness and Product Knowledge Support SDG 3 on Good Health and Well-Being

Prakosa,

Wulandari,

Sudaryana

2024

jlsdgr

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Objective: The study aims to examine the factors influencing consumer purchase intention towards organic ice cream in Indonesia. Adopting organic food products aligns with SDG 3, which promotes a healthy lifestyle. Theoretical Framework: This study employs the Theory of Planned Behavior (TPB) framework as the foundation for model development. The TPB model is expanded with additional variables: health awareness and product knowledge. Method: This type of research is quantitative research with a sample of 262 respondents. The sampling technique in this study used purposive sampling, and the data collection method used a survey. To test the data collected with Structural Equation Model (SEM) Partial Least Square (PLS). Results and Discussion: Consumers with high knowledge about the health benefits of organic ice cream tend to have a higher intention to purchase it. Product knowledge has a positive and significant indirect impact on the intention to buy organic ice cream through its influence on attitude. Research Implications: Our research highlights the knowledge gap regarding organic ice cream, in developing countries such as Indonesia. By extending the TPB model, we provide a more nuanced understanding of consumer decision-making processes. Originality/Value: Theoretically, this study addresses a gap in the existing literature by examining the mediating role of attitudes in predicting the intention to purchase organic ice cream. In practice, marketers need to increase organic food advertising and conduct consumer education to help them recognize organic products and their good health effects.

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Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude toward Organic Food dan Dampaknya terhadap Minat Beli (Studi Kasus Pada Konsumen Muda di Kota Pontianak)

Cited by 4 publications

References 0 publications

Pengaruh Keamanan Makanan, Kesadaran Kesehatan, Sertifikasi Halal Dan Harga Terhadap Keputusan Pembelian

Pengaruh Keamanan Makanan, Kesadaran Kesehatan, Sertifikasi Halal Dan Harga Terhadap Keputusan Pembelian

The Influence of GHRM and Organizational Culture on Environmentally Friendly Companies

Consumer Intention to Purchase Organic Ice Cream: How Health Awareness and Product Knowledge Support SDG 3 on Good Health and Well-Being

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