Pengaruh Ketahanan Usaha, Karakter Wirausaha, dan Pertumbuhan Usaha terhadap Keberlangsungan Usaha Melalui Kinerja Bisnis

Abstract

MSMEs are the primary source of the country's economy. MSMEs play an essential role in developing the potential of economic actors. The existence of the Covid-19 pandemic in Indonesia caused a decrease in MSME sales. This study aims to show the effect of corporate sustainability, entrepreneurial character and business growth on business continuity mediated by business performance. The sample used is SMEs in Purworejo and Banyumas using the slovin method. This research selects 763 respondents, consisting of Purworejo and Banyumas. The data analysis method is a path analysis test (Path Analysis) using the WARP-PLS 7.0 application. The test results show that business resilience, entrepreneurial character, and growth positively affect business continuity. Meanwhile, business performance partially mediates business resilience, entrepreneurial nature, and business growth in business continuity. ABSTRAKUMKM merupakan sumber utama perekonomian negara. UMKM berperan penting dalam mengembangkan potensi pelaku ekonomi. Adanya pandemi Covid-19 di Indonesia menyebabkan penurunan penjualan UMKM. Tujuan penelitian ini untuk menunjukkan pengaruh keberlanjutan perusahaan, karakter kewirausahaan dan pertumbuhan usaha terhadap keberlangsungan usaha dimediasi oleh kinerja bisnis. Sampel yang digunakan merupakan UMKM di Purworejo dan Banyumas menggunakan metode slovin. Sampel penelitian ini adalah 763 responden, terdiri dari purworejo dan banyumas. Metode analisis data yang digunakan adalah uji analisis jalur (Path Analysis) dengan menggunakan aplikasi WARP-PLS 7.0. Hasil uji menunjukkan bahwa ketahanan usaha, karakter wirausaha dan pertumbuhan usaha berpengaruh positif terhadap kelangsungan usaha. Sedangkan kinerja bisnis memediasi parsial ketahanan usaha, karakter wirausaha, dan pertumbuhan usaha terhadap keberlangsungan usaha.

The Influence of Self-Confidence and the Campus Curriculum on Students' Interest in Entrepreneurship, Mediated by Social Influence at President University, Bekasi

“…Support from family and social environment can provide motivation and confidence in students to take steps in starting their own business. In additon, policies and programs issued by educational institutions, governments, and entrepreneurial organizations can also affect student entrepreneurial intentions (Maulana & Bachtiar, 2022). In the context of this study, entrepreneurial intention is the dependent variable that is influenced by two independent variables, namely self-confidence and campus curriculum.…”

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

“…Apart from that, the use of digital marketing has become an alternative for developing marketing strategies in various business sectors, including BUMDes convection (Rahmayanie et al, 2022). In the context of MSMEs, Muhammad Bangun S, Ritha F Dalimunthe, Endang Sulistya Rini, Yeni Absah -29-digitalization also plays an important role in increasing business resilience, performance and business growth (Maulana & Yuliani, 2023;Hardi et al, 2022;Viariani et al, 2022). However, research results show that digitalization is not a moderating variable that strengthens or weakens the influence of company assets or organizational legitimacy on banking financial performance (Supriatin & Aulia, 2022).…”

Entrepreunership Implementation As Moderation In The Success Of Small And Medium Entreprises (SMEs)

“…Business success is an effort that can achieve goals in its business. Apart from that, it is a company whose activities all refer to achieving success (Ni Maulana, 2023). (Farida & Widayanti, 2015) argues that business success is essentially business success in achieving its goals.…”

“…Looking ahead is not empty daydreaming but thinking calculatingly and looking for choices from various alternative problems and solutions. Business success is not only shown by achieving goals, which are illustrated by real goals but attitudes and behaviour also show an entrepreneur who has high performance to achieve success (Ni Maulana, 2023). Thus, the entrepreneurial spirit (entrepreneurship) can increase business success.…”

“…Previous research by (Putri Amanda & M. Nawawi, 2022) shows that the entrepreneurial spirit positively and significantly influences business success. While the results of research (Ni Maulana, 2023), an entrepreneurial mindset influences business success. Based on previous empirical studies, the author wants to examine whether entrepreneurship is a moderation of entrepreneurship on the success of SMEs businesses in Tangerang City.…”