Pengaruh Kualitas Informasi Dan Kemudahan Transaksi Terhadap Kepuasan Konsumen Serta Dampaknya Pada Loyalitas Konsumen Dalam Berbelanja Fashion Online Di Banda Aceh

Abstract

This research aims to effects the influence of the quality of information and ease of discounted rates on consumer satisfaction and its impact on customer loyalty in shopping online fashion products in Banda Aceh. Research samples as much as 120 people of Banda Aceh which is consumers who never shop online. The collection of data using questionnaires and then analyzed with data using statistics structural equition equipment models (SEM) with this method of Partial Square (PLS). Studies have found that the quality of information and ease of discounted rates affect customer satisfaction and loyalty in shopping fashion online in Banda Aceh. Consumer satisfaction affect customer loyalty. Quality of information and ease of discounted rates affect customer loyalty in shopping fashion online in Banda Aceh through consumer satisfaction. The influence of the direct effect) both variables to customer loyalty was considered significant. Then the influence of the direct effect of consumer satisfaction toward consumer loyality is also significant. Thus it can be concluded that consumer satisfaction can serve as an intermediary variable (intervening variables) between consumer satisfaction in one side with the quality of information and ease of discounted rates on the other side
 
 Key Words : Loyalits Consumers, consumer satisfaction, quality of information and ease of transaction.

Satisfaction of Online Payment Application Users in terms of Ease of Use and Shopping Experience

“…According to Pentina et al (2011), the online shopping experience revolves around users' comfort and convenience while conducting online transactions. The shopping experience is a series of interactions between users and company products/applications that raise the emotional responses/opinions of the users (Safrika, 2019). Experience is essential while measuring user satisfaction and behavior (Mayra, 2013).…”

“…User satisfaction is attained when consumer expectations and the utility derived from using a given product match (Safrika, 2019). In online purchasing, satisfaction involves meeting the expectations, thereby luring the users to repurchase a product (Foster, 2017).…”

“…In online purchasing, satisfaction involves meeting the expectations, thereby luring the users to repurchase a product (Foster, 2017). Therefore, user satisfaction results from evaluation after comparing the product with the expectations (Safrika, 2019).…”

“…According to Safrika (2019), high service performance satisfies user needs by providing services that exceed expectations. Therefore, this research examines the effect of ease of use and online payment application shopping experience and user satisfaction.…”