Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh variable Kualitas layanan dan Fasilitas terhadap Loyalitas pelanggan di Patra Semarang Hotel & Convention. Jumlah responden adalah sebanyak 90 responden. Pengukuran dalam kuesioner menggunakan skala likert. Metode analisis data menggunakan Output Program SPSS Statistics versi 16.0 for windows. Hasil pengujian terhadap hipotesis, menunjukkan bahwa variable Kualitas layanan berpengaruh positif dan significan terhadap Loyalitas pelanggan dengan dimensi Keha… Show more
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