Pengaruh Kualitas Produk dan Brand Image terhadap Minat Beli Motor Matik

Zainuddin, Didi

doi:10.30998/sosioekons.v10i3.2902

Cited by 12 publications

(11 citation statements)

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“…Product quality has a significant influence on the purchasing decisions of Dulux wall paint products. This finding is in line with studies conducted by Darmawan (2011); Sata (2013); Tan et al (2015); Rizan et al (2017);and Zainudin (2018). Products marketed get attention if they have good quality (Iskandar, 2003).…”

Section: Discussionsupporting

confidence: 85%

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Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, And Product Quality on Consumer Behavior of Paint Products

Djaelani

Darmawan

2021

JSE

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Increased economic growth affects consumer needs. Consumer needs for buildings, not only based on its function but also its beauty. One of them is the need for paint. This study aims to determine the effect of brand image, price, and product quality on purchasing decisions. The population of this study is the consumers of Dulux wall paint in the city of Surabaya. The sample of this study consisted of 100 respondents. The sampling technique used the Accidental Sampling method. The analysis technique used is multiple linear regression. The results showed that brand image, price, and product quality partially had a significant influence on purchasing decisions. In addition, brand image, price, and purchasing decisions have a significant role in simultaneous purchasing decisions.

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Section: Discussionsupporting

confidence: 85%

“…Cheng-Ping (2017); Rizan et al (2017); Zainudin (2018);and Amron (2018). Brand image exists by showing the existence of brand associations that appear in the minds of consumers in the long term and are consistent (Koubaa, 2008).…”

Section: Figure 2 Heteroscedasticity Testmentioning

confidence: 99%

Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, And Product Quality on Consumer Behavior of Paint Products

Djaelani

Darmawan

2021

JSE

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“…Hal tersebut dapat dibuktikan apabila konsumen memperoleh informasi positif mengenai suatu produk, maka akan menumbuhkan minat beli konsumen terhadap produk tersebut, dan sebaliknya. Minat beli memiliki kaitan secara langsung terhadap citra merek suatu produk yang beredar (Zainuddin, 2018). Japarianto & Adelia (2020) menyatakan minat beli sebagai suatu keinginan yang muncul dalam diri konsumen atas suatu produk.…”

Section: Pendahuluanunclassified

Pengaruh Electronic Word of Mouth Terhadap Minat Beli: Peran Mediasi Citra Merek

Kusuma

Wıjaya

2022

J. Fokus Manaj. Bisnis.

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This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention through brand image. This research is quantitative research with a survey method. The population of this study are a customer of Compas Shoes who are domiciled in the Special Region of Yogyakarta. The sampling technique used purposive sampling with 164 people as respondents to the online survey. The data analysis techniques used to answer the hypothesis are simple regression analysis, hypothesis testing, and the Sobel test. The results of this study indicate that: (1) There is a positive and significant effect of E-WOM (Electronic Word of Mouth) on Purchase Intention. (2) There is a positive and significant effect of E-WOM (Electronic Word of Mouth) on Brand Image. (3) There is a positive and significant effect of Brand Image on Purchase Intention. (4) There is a positive and significant effect of E-WOM (Electronic Word of Mouth) on Purchase Intention through Brand Image as mediating variable.

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“…Analisis Minat Dan Keputusan Pembelian Melalui Harga, Kualitas Dan Inovasi. Oleh : Samuel Henry Saputro, Maria Widyastuti 98 menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap minat beli tetapi bertentangan dengan hasil penelitian Zainuddin (2018) menunjukkan bahwa variabel kualitas produk tidak berpengaruh signifikan terhadap minat beli,…”

Section: Minat Beli Melalui Inovasi Yang Dilakukan Perusahaanunclassified

Analisis Minat Dan Keputusan Pembelian Melalui Harga, Kualitas Dan Inovasi

Saputro

Widyastuti

2022

JMB

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The development of communication technology causes smartphones to dominate the market, especially Chinese smartphone products. The number of Chinese products in the market is due to cheap and affordable prices, but not accompanied by good quality so that the Indonesian people already have their own views on Chinese products. However, Xiaomi as one of the mobile phone manufacturers from China in fact managed to become one of the kings of the smartphone market in Indonesia, this is because the price is affordable. This study aims to analyze interest and purchase decisions through price, quality and innovation. The results of data processing proved that all statement items were valid and all variables were reliable. The results showed that interest and purchasing decisions for Xiaomi smartphones in East Surabaya through price, quality and innovation were said to be moderate. Subsequent results show consumer interest and purchase decisions due to price and product quality, while innovation is not the cause of interest and purchase decisions for Xiaomi smartphones in East Surabaya, but purchasing decisions are due to price and product quality through interest first

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Pengaruh Kualitas Produk dan Brand Image terhadap Minat Beli Motor Matik

Cited by 12 publications

References 0 publications

Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, And Product Quality on Consumer Behavior of Paint Products

Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, And Product Quality on Consumer Behavior of Paint Products

Pengaruh Electronic Word of Mouth Terhadap Minat Beli: Peran Mediasi Citra Merek

Analisis Minat Dan Keputusan Pembelian Melalui Harga, Kualitas Dan Inovasi

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