2022
DOI: 10.55208/aj.v2i2.46
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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Salah Satu Merek Sepatu Wanita Di Kota Bandung

Abstract: This research is motivated by the not-yet-optimal purchasing decision for one brand of women's shoes in Bandung, where the main influencing factors are product quality and price. So researchers researched to find out how Product Quality, Price, and Purchase Decisions for one brand of women's shoes in the city of Bandung. This research aims to optimize product quality and price in purchasing decisions for one brand of women's shoes in Bandung. This research uses a descriptive method. The purpose of descri… Show more

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Cited by 6 publications
(6 citation statements)
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“…If the target number of students has yet to be reached within the targeted timeframe, the PSB Program will be extended until the target students are met. The results of the research qualitatively show that the implementation of the marketing strategy is exemplary and can explain previous research such as Hammerschlag et al (2020); Munsch (2021); Wahyuni et al (2022); Yanelka et al (2022) and Nuriadi, (2021).…”
Section: Resultssupporting
confidence: 75%
“…If the target number of students has yet to be reached within the targeted timeframe, the PSB Program will be extended until the target students are met. The results of the research qualitatively show that the implementation of the marketing strategy is exemplary and can explain previous research such as Hammerschlag et al (2020); Munsch (2021); Wahyuni et al (2022); Yanelka et al (2022) and Nuriadi, (2021).…”
Section: Resultssupporting
confidence: 75%
“…This study's results align with research conducted by Putri & Rahmizal, (2022), stating that the independent variable promotion significantly affects sales. Meanwhile, research conducted by Wahyuni et al, (2022) states that it significantly and positively affects sales.…”
Section: Resultsmentioning
confidence: 99%
“…Kriteria populasi untuk melakukan penelitian ini adalah pertama adalah konsumen Alat Pemadam Kebakaran merek Merdeka. Kedua adalah orang yang menggunakan dan masih menjadi pen gguna Alat Pemadam Kebakaran Merdeka (Wahyuni et al, 2022).…”
Section: Metodeunclassified