Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen (Studi pada Usaha Cuci Mobil “Salem” Desa Sumokembangsri Kecamatan Balongbendi Kabupaten Sidoarjo)

Efendi, Mohamad; Widyastuti, Devi Iriandha

doi:10.31842/jurnal-inobis.v2i3.103

Cited by 4 publications

(7 citation statements)

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“…Kualitas produk merupakan salah satu fitur yang berkaitan erat dengan pemenuhan kebutuhan konsumen secara fisik maupun psikologis, dapat menjadi elemen utama dalam berinteraksi langsung (direct) dengan konsumen (Rachman & Santoso, 2015). Berdasarkan jurnal dari (Efendi & Widyastuti, 2019), mengartikan kualitas produk sebagai karakteristik dari suatu barang atau jasa yang mampu memenuhi kebutuhan diantaranya keandalan, ketepatan, kemudahan dan pemeliharaan suatu produk. Mengutip Kotler & Armstrong (2008), kualitas produk adalah kemampuan dari ketahanan, keandalan, ketepatan dan kemudahan dalam menggunakan produk.…”

Section: Landasan Teori Dan Pengembangan Hipotesisunclassified

Analisis Perbandingan Nilai Produk Yang Ditawarkan Pelaku Usaha Produk Makanan Plant-Based Dengan Voice of Customer

Yunan

2023

inobis

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Makanan plant-based menjadi tren di masyarakat sebagai salah satu pola hidup sehat dan usaha makanan plant-based masih pada tahap berkembang di Indonesia. Hal ini menjadi kesempatan bagi para pelaku usaha untuk menciptakan atau mengembangkan produk untuk dapat ditawarkan kepada masyarakat. Variabel voice of customer digunakan untuk melihat kebutuhan/ keinginan konsumen/ non-konsumen terhadap produk makanan plant- based. Tujuan dari penelitian adalah untuk membandingkan nilai yang ditawarkan dari pelaku usaha makanan plant-based dengan voice of customer yang menggambarkan harapan dari konsumen/ non-konsumen yang diharapkan dapat menjadi pertimbangan bagi pelaku usaha untuk melakukan inovasi atau pengembangan dalam memenuhi kebutuhan/ keinginan dari konsumen/ non-konsumen produk makanan plant-based. Metode penelitian menggunakan penelitian kuantitatif eksplanatori dengan metode penelitian survei yang dilakukan dengan membagikan kuesioner digital dengan hasil 160 responden dan wawancara dengan Goodbelly Plant Based Meal Bandung, kemudian data diolah menggunakan paired sample test. Hasil penelitian menunjukkan dimensi kualitas dari karakteristik produk yang di tawarkan memenuhi keinginan konsumen. Dimensi desain dari karakteristik produk, inovasi produk dan pelayanan yang di tawarkan melebihi harapan konsumen, sedangkan dimensi gaya hidup dan harga yang ditawarkan masih belum memenuhi keinginan konsumen.

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Section: Landasan Teori Dan Pengembangan Hipotesisunclassified

Analisis Perbandingan Nilai Produk Yang Ditawarkan Pelaku Usaha Produk Makanan Plant-Based Dengan Voice of Customer

Yunan

2023

inobis

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“…The multicollinearity test is used to test whether in the regression model a correlation is found between the independent variables (Prasetyo et al, 2013) (Efendi & Widyastuti, 2019). The multicollinearity test in the research uses VIF and Tolerance values, with the decision making process if VIF < 10 then multicollinearity does not occur.…”

Section: Multicollinearity Testmentioning

confidence: 99%

“…The Heteroscedasticity Test aims to find out whether in the regression model there is inequality in the residual variables between one observation and another (Efendi & Widyastuti, 2019). The measure for determining the heteroscedasticity test in research is that if the significance value of the independent variable is > 0.05 then there is no indication of heteroscedasticity.…”

Section: Heteroscedasticity Testmentioning

confidence: 99%

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The Influence of Product Quality and Price on Consumer Satisfaction in the Jdm Project Printing Business

Fera Kusumawati,

Hartono,

Rini Armin

2023

IJMEBE

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This study aims to determine the effect of product quality and price on customer satisfaction in the JDM PROJECT printing business. This study used a quantitative method with a total sample of 96 respondents using incidental sampling technique. The data collection method uses an online questionnaire. This study uses multiple linear regression analysis with data processing tools in the form of the IBM SPSS 21 program. The results show that product quality partially affects consumer satisfaction (Sig 0.000 <0.05, and t count 3.056 > t table 1.989) and price partially affect consumer satisfaction (sig 0.000 <0.05 and t count 6.192 > t table 1.989). Product quality and price simultaneously affect consumer satisfaction in the JDM PROJECT printing business (sig 0.000 <0.05 and f count 22.075 > f table 3.09).

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“…The motorbike washing business is one of the many business opportunities run by residents in Caruban Village, Kebumen, Central Java. The ease of running a business without paying attention to educational strata and promising profits make this business worthy of being an option to be a main or side business (Pranandari & Siswanto, 2018;Efendi, 2019;Al Hilmi, et al, 2020). This is supported by the number of motorbikes in Indonesia.…”

Section: Introductionmentioning

confidence: 99%

MOTORCYCLE WASH BUSINESS TRAINING: Business Inspiration for Beginners among Teenagers

Salikin

2023

PKMB

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Building a business is not as easy as turning your palm, especially for beginners. As a new person, of course you don't have a lot of knowledge, experience and expertise in running a business properly. Then the right step is to start a small-scale business. This is done as a learning medium, in order to provide a real picture of the business world. So that a business spirit is born which in the future can become a provision to build a better business. This activity was carried out to provide knowledge and reference for youth in the village of Caruban, Kebumen. The method of activity is explanation of the material, giving examples and simulations. The number of participants who took part in this activity were young children in the village of Caruban, Kebumen, with 47 people. The result of the activity was an increase in the knowledge of the participants about entrepreneurship, especially for beginners. So that the participants have references in building a business according to their capacity, for example by running a motorbike washing business. This training also provides skills provision as one of the assets in living life in the future.

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Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen (Studi pada Usaha Cuci Mobil “Salem” Desa Sumokembangsri Kecamatan Balongbendi Kabupaten Sidoarjo)

Cited by 4 publications

References 0 publications

Analisis Perbandingan Nilai Produk Yang Ditawarkan Pelaku Usaha Produk Makanan Plant-Based Dengan Voice of Customer

Analisis Perbandingan Nilai Produk Yang Ditawarkan Pelaku Usaha Produk Makanan Plant-Based Dengan Voice of Customer

The Influence of Product Quality and Price on Consumer Satisfaction in the Jdm Project Printing Business

MOTORCYCLE WASH BUSINESS TRAINING: Business Inspiration for Beginners among Teenagers

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