Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Indosat Im3 Ooredoo

Winarno, Slamet Heri; Givan, Bryan; Yudhistira, Yudhistira

doi:10.36778/jesya.v1i2.9

Cited by 7 publications

(5 citation statements)

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“…Customer loyalty can alter over time and is not a constant quality (Winarno, 2019). Therefore, in order to remain relevant and satisfy the demands of consumers, companies must constantly strive to maintain and deepen relationships with their customers, be responsive to customer input, and improve their products and services (Winarno et al, 2018). Thus, over time, customer loyalty could prove to be a highly valuable asset for the business.…”

Section: Customer Loyaltymentioning

confidence: 99%

Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing

Winarno,

Elvira,

Givan

et al. 2023

IJMBI

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The purpose of the study is to establish the manner in which experiential marketing has affected digital innovation and pay-later choices on Shoppe customers e-commerce customer loyalty. using quantitative methods and a method of non-probability sampling like simple random sampling with 100 samples. SEM (Stuctural Equation Modelling) examination of data. The research results shown that paylater's feature and characteristics related to digital innovation have a significant impact in affecting loyalty among customers, as well as how experiential marketing can be affected by paylater. However, experiential marketing fails to significantly impact consumer loyalty, and neither does digital innovation, which aims to establish customer relationships. It also has a minimal part in experiential marketing that intervenes.

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Section: Customer Loyaltymentioning

confidence: 99%

Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing

Winarno,

Elvira,

Givan

et al. 2023

IJMBI

View full text Add to dashboard Cite

show abstract

“…Brand loyalty is defined as an activity of a customer in making repeat purchases because he is committed to a brand or company [19]. Loyalty is a consumer's firm commitment to consistently repurchase preferred service products in the future so that this results in repeated purchases of the same brand, even though there are situational influences and marketing efforts that have the potential to change consumer attitudes and behavior.…”

Section: Brand Loyaltymentioning

confidence: 99%

Customer Satisfaction, Brand Love, and Emotional Brand Attachment: Building Loyalty for Hospital Marketing

Apria,

Parahiyanti

2023

Advances in Economics, Business and Management Research

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Technological advances and intense competition have forced hospitals, especially private hospitals that are profitoriented and healthcare service providers, to determine the right business strategy by reviewing the factors that influence customer satisfaction and loyalty. The population of this study is customers of class B hospitals in Malang, whose number is unknown, so it includes an infinite population. This study involved as many as 227 respondents from distributing the survey. Data is processed using PLS-SEM. The results showed that Customer Satisfaction (X) had a positive and significant influence on Brand Loyalty (Y) for class B hospital customers in Malang City through Emotional Brand Attachment (Z1). That is, the effect of the variable Customer Satisfaction on Brand Loyalty can arise through Emotional Brand Attachment. However, the variable Customer Satisfaction (X) does not have a positive and significant effect on Brand Loyalty (Y) class B hospital customers through Brand Love (Z2). That is, the effect of the variable Customer Satisfaction on Brand Loyalty cannot arise through Brand Love.

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“…Bahan dan konstruksi hijab Zoya membedakannya dari kompetitor. Namun kali ini, Fenny menggunakan bahan hijabnya sendiri, yang telah dicoba dan diuji selama beberapa tahun hingga ia menemukan bahan tekstil yang disukai pasar (Tinggi et al, 2018). Selain itu, Zoya memasarkan dirinya sebagai go-to label untuk para pemakai hijab.…”

Section: Pendahuluanunclassified

Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian Hijab Di Zoya Purwokerto

Syafi'ah

2023

JIMMU

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Perilaku pembelian konsumen mengacu pada tindakan yang diambil oleh konsumen selama penelitian, pemilihan, akuisisi, pemanfaatan, evaluasi, dan akhirnya membuang barang dan jasa yang dimaksudkan untuk memenuhi keinginan dan kebutuhan mereka. Pengetahuan perusahaan tentang perilaku pelanggan mencakup solusi untuk masalah seperti "apa yang harus dibeli", "di mana membeli", "bagaimana kebiasaan" ("seberapa sering membeli"), dan "dalam kondisi apa" ("dalam keadaan apa" ) dalam kaitannya dengan keputusan pembelian. Meneliti bagaimana kualitas produk, harga, pemasaran, dan saluran distribusi semuanya berperan dalam keputusan pembelian akhir konsumen adalah tujuan utama penyelidikan ini. Menurut sig, kualitas suatu produk memang berperan dalam keputusan akhir pembelian konsumen. Persentasenya kurang dari lima persen, tepatnya 0,006 0,05. Nilai sig menunjukkan bahwa harga tidak berperan besar dalam keputusan akhir konsumen. 0,78 > 0,05 menunjukkan bahwa hitungan tersebut signifikan secara statistik. Nilai sig menunjukkan bahwa iklan tidak memiliki dampak nyata pada pilihan konsumen. 0,736 lebih besar dari 0,05, maka tingkat signifikansinya lebih tinggi. Bukti menunjukkan bahwa saluran distribusi berdampak besar pada pilihan konsumen. Jumlahnya kurang dari 0,05, khususnya 0,012 0,05. Analisis regresi linier menunjukkan bahwa faktor-faktor seperti kualitas produk, harga, promosi, dan saluran distribusi hanya menyumbang 31,4% dari varian belanja konsumen, sedangkan 68,6% sisanya dipengaruhi oleh faktor lain. Kata kunci: kualitas produk, harga, promosi, saluran distribusi dan keputusan pembelian. Consumer buying behaviour refers to the actions taken by consumers during the research, selection, acquisition, utilization, evaluation, and eventual discard of goods and services intended to meet their wants and needs. The company's knowledge of customer behavior includes the solutions to issues like "what to buy," "where to buy," "how are habits" ("how often to buy"), and "under what condition" ("under what circumstances") in relation to purchasing decisions. Researching how product quality, price, marketing, and channel of distribution all play a role in consumers' final buying decisions was the primary goal of this investigation. According to the sig, the quality of a product does play a role on consumers' final purchasing decisions. The percentage is less than five percent, specifically 0.006 0.05. The sig value indicates that the price does not play a substantial role in consumers' final decision. 0.78 > 0.05 indicates that the count is statistically significant. The sig value indicates that advertising has no noticeable impact on consumer choice. 0.736 is bigger than 0.05, hence the significance level is higher. The evidence shows that distribution channels have a major impact on consumer choice. There are fewer than 0.05 of them, specifically 0.012 0.05. A linear regression analysis shows that factors such as product quality, price, promotion, and distribution channels account for just 31.4% of the variance in consumer spending, while the remaining 68.6% is impacted by other factors. Keywords: prodak quality, price, promotion, distribution channels and purchase decisions.

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Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Indosat Im3 Ooredoo

Cited by 7 publications

References 0 publications

Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing

Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing

Customer Satisfaction, Brand Love, and Emotional Brand Attachment: Building Loyalty for Hospital Marketing

Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian Hijab Di Zoya Purwokerto

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