Pengaruh Kualitas Produk, Display Layout,  Dan Variasi Produk Terhadap Kepuasan Konsumen

Finthariasari, Meilaty; Ekowati, Sri; Krisna, Roy

doi:10.37676/ekombis.v8i2.1081

Cited by 12 publications

(16 citation statements)

References 1 publication

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“…The product variations according to (Zaffou & Chidm, 2011) states that product variation is an important factor when making a purchase decision made by consumers. Kotler and Keller (2007) reveal that product variations are anything that can be offered to the market which aims to satisfy the wants and needs of consumers (Finthariasari, Ekowati, & Krisna, 2020). Products are marketed in the form of physical goods, services, experiences, events, places, people, organisations, property, and ideas (Botti & Iyengar, 2006).…”

Section: Product Variationmentioning

confidence: 99%

The Influence of Brand Image, Reference Group, Product Quality, And Product Variety, On Purchasing Decisions For Herbalife Shake Nutrition Products

Safitri,

Prastiwi

2024

JBMR

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This study aims to determine the effect of brand image, reference group, product quality, and product variation on purchasing decisions for Herbalife products. The objects studied in this study are Herbalife user consumers who live in Surakarta and have purchased Herbalife products. The sampling technique in this research is to use the non-probability sampling (Purposive Sampling) technique with a sample size of 110 respondents. The dependent variable in this study is the purchase decision. The independent variables of this study are brand image awareness, reference group, product quality, and product variety. The results showed that brand image and product quality had an insignificant effect on purchasing decisions, while reference groups and product variations affected purchasing decisions. Herbalife products have a variety of interesting product types and experience recommendations from family/friends/friends are important determinants of purchasing decisions for Herbalife products.

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Section: Product Variationmentioning

confidence: 99%

The Influence of Brand Image, Reference Group, Product Quality, And Product Variety, On Purchasing Decisions For Herbalife Shake Nutrition Products

Safitri,

Prastiwi

2024

JBMR

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“…From figure 16, we believes that the lay-out strategy meets the consumers' satisfactions as the graphic shows that 65.9% respondents are totally agree with this strategy. Finthariasari, Ekawati, and Krisna [10] also believes that this strategy will increase consumer satisfaction.…”

Section: Change the Store Lay-outmentioning

confidence: 99%

Retailer’s Strategy in Reshaping Consumers’ Satisfaction and Wellbeing During a Pandemic

Sarika¹,

Murad²

2021

Advances in Social Science, Education and Humanities Research

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The Covid-19 pandemic has given several challenges to retailers. Changes in the situation caused by this pandemic resulted in retailers having to make new strategies in order to satisfied consumers as well as pay attention to consumer wellbeing during their shopping experience. Changes also happened in consumers perception of shopping satisfaction during the pandemic. The purpose of this research is a descriptive study analyze which the result will explain whether the strategy being carried out by retailers during pandemic has create consumers satisfaction and pay attention to consumers wellbeing. Data obtained from observations, interviews, and surveys, from the perspective of the retailers and consumers, with the goal to help retailers to handle the pandemic situation with the right strategy. The result of this research are showing that several strategies are likely favorable in shaping consumer satisfaction and wellbeing, such as providing online shopping and hygiene facilities, and doing consumer social responsibility to contribute help the society during the pandemic.

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“…Beberapa penelitian menunjukkan bahwa semakin baik penataan barang yang dilakukan maka konsumen akan semakin betah berada di toko tersebut. Penelitian lain seperti Fuad (2010) pada toko Gramedia Kota Malang (Rohaeni & Damayanti, 2018), (Finthariasari, Ekowati, & Krisna, 2020) menemukan bahwa semakin bagus layout toko maka pengunjung akan semakin nyaman berada dalam toko, sehingga semakin banyak belanja barang yang mereka lakukan.…”

Section: Hasil Dan Pembahasanunclassified

Analisis Pemahaman Pengurus dan Anggota Koperasi dalam Implementasi Manajemen Ritel

Yulhendri,

Gurnita,

Hayati

et al. 2022

JIPE

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Management and members need to increase their knowledge and skills regarding the form of business run by cooperatives so that later the goals of the cooperative can be achieved. This research uses descriptive method. With a comparative approach. This research is intended to test whether there are differences in the understanding of cooperative management and members in the implementation of retail management in the Serumpun Melati Putih Cooperative and the Pulau Harapan Cooperative before and after the training. The research respondents were the administrators and members of the Serumpun Melati Putih Cooperative and the Pulau Harapan Cooperative which amounted to 14 people, the data was collected in July 2022 with the data collection technique in the form of a test. The test given is in the form of questions related to understanding of retail management. The prerequisite test analysis uses a normality test. The data is processed by using paired sample t test. The results of the study indicate that there are differences in the understanding of the administrators and members of the cooperative regarding the implementation of retail management before and after the implementation of the training provide

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Pengaruh Kualitas Produk, Display Layout, Dan Variasi Produk Terhadap Kepuasan Konsumen

Cited by 12 publications

References 1 publication

The Influence of Brand Image, Reference Group, Product Quality, And Product Variety, On Purchasing Decisions For Herbalife Shake Nutrition Products

The Influence of Brand Image, Reference Group, Product Quality, And Product Variety, On Purchasing Decisions For Herbalife Shake Nutrition Products

Retailer’s Strategy in Reshaping Consumers’ Satisfaction and Wellbeing During a Pandemic

Analisis Pemahaman Pengurus dan Anggota Koperasi dalam Implementasi Manajemen Ritel

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