Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi

Utari, Fidelia; Wijayanti, Cynthia Anna

doi:10.34149/jmbr.v18i2.287

Cited by 3 publications

(3 citation statements)

References 10 publications

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“…The study states that website quality does not have a positive and significant effect on impulsive buying behavior. According to (Utari & Wijayanti, 2021), web quality dimensions, such as ease of use, usefulness, and entertainment value, are considered hygiene factors, which are one of the two types of factors according to the two-factor theory. According to this theory, factors can be categorized into two types: motivational factors, which have a positive effect, and hygiene factors, which can have a negative effect.…”

Section: Discussionmentioning

confidence: 99%

The Influence of Promotion, Web Quality, and Electronic Payment (E-Wallet) Convenience Moderated by Positive Emotions on Impulsive Skincare Purchases

Emanuella

2024

Ecombis. Rev. J. Ilm. Eco. and Bussines.

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This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skincare purchases. Impulse buying is often associated with making relatively faster and instant decisions without requiring a long time to think. Differences of Individual personality can give rise to a wide variety of experiences when making purchases, Lack of control from consumers signifies their inability to delay gratification thus leading to impulse purchases. This study is quantitative research focusing on survey through distributiong questones. This study employes the PLS 4.0 program to examine the data. The population of this study are People at the productive age of work, the age of 17-50 years. This research shows that Promotions and E-Wallets have a positive and significant effect on Impulsive Buying and Web Quality does not have a positive and significant effect on Impulsive Buying. Positive Emotions have a positive and significant effect in mediating Promotions and E-Wallets with Impulsive Buying, and Positive Emotions do not have a positive and significant effect in moderating Web Quality with Impulsive Buying.

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Section: Discussionmentioning

confidence: 99%

The Influence of Promotion, Web Quality, and Electronic Payment (E-Wallet) Convenience Moderated by Positive Emotions on Impulsive Skincare Purchases

Emanuella

2024

Ecombis. Rev. J. Ilm. Eco. and Bussines.

View full text Add to dashboard Cite

show abstract

“…The study states that website quality does not positively and significantly affect impulsive buying behavior. According to (Utari & Wijayanti, 2021), web quality dimensions, such as ease of use, usefulness, and entertainment value, are considered hygiene factors, one of the two types of factors according to the twofactor theory. According to this theory, factors can be categorized into two types: motivational factors, which have a positive effect, and hygiene factors, which can have a negative effect.…”

Section: Discussionmentioning

confidence: 99%

The Effect of Promotion, Web Quality and Ease of Electronic Payment (E-Wallet) Moderated by Positive Emotions on Skincare Impulse Buying

Emanuella

2023

Eduvest

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This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skin care purchases. Impulse buying is often associated with making relatively faster and instant decisions without requiring a long time to think. Differences in Individual personality can give rise to various experiences when making purchases. Lack of control from consumers signifies their inability to delay gratification, thus leading to impulse buying. This study is quantitative research focusing on a survey through distribution questions. This study employs the PLS 4.0 program to examine the data. The population of this study is People at the productive age of work, 18-55 years. This research shows that Promotions and E-Wallets have a positive and significant effect on Impulsive Buying, and Web Quality does not have a positive and significant effect on Impulsive Buying. Positive Emotions have a positive and significant effect in mediating Promotions and E-Wallets with Impulsive Buying. Positive Emotions do not have a positive and significant effect in moderating Web Quality with Impulsive Buying.

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“…The digital marketing environment cannot be separated from the role of the website (Utari & Wijayanti, 2021). Companies are required to provide a quality website so that customers are more interested in surfing on the company's platform.…”

Section: Introductionmentioning

confidence: 99%

Developing Marketplace-Based Online Store as an Adaptation to Online Purchase Trends

Fitriani¹,

Valentika²

2023

jmeb

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The presence of the Covid-19 pandemic is the main cause of the online buying trend. This is because the whole world is imposing social restrictions simultaneously, thus encouraging the birth of consumption pattern adaptations, with the digital purchasing model. These conditions require business actors to develop digital business concepts or e-commerce. One of the digital sales models is to build a marketplace-based online store. This research was conducted aiming to analyze the effectiveness of the influence of marketplace-based digital shops on purchase intention mediated by trust. To answer this goal, a quantitative study was carried out using the structural equation analysis method. The number of respondents is set at 200 people from millennial workers. Research data was collected primary by distributing questionnaires. The results of the study explain that there has been a change in purchasing patterns, from direct purchases to online purchases. Then, consumers feel that online purchases provide more guarantees of trust in service, price and satisfaction. So consumers assess, there is no doubt to make buying and selling transactions online.

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Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi

Cited by 3 publications

References 10 publications

The Influence of Promotion, Web Quality, and Electronic Payment (E-Wallet) Convenience Moderated by Positive Emotions on Impulsive Skincare Purchases

The Influence of Promotion, Web Quality, and Electronic Payment (E-Wallet) Convenience Moderated by Positive Emotions on Impulsive Skincare Purchases

The Effect of Promotion, Web Quality and Ease of Electronic Payment (E-Wallet) Moderated by Positive Emotions on Skincare Impulse Buying

Developing Marketplace-Based Online Store as an Adaptation to Online Purchase Trends

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