Pengaruh Label Halal, Citra Merek, dan Online Consumer Review terhadap Keputusan Pembelian Kosmetik Wardah

Amin, Mia Adisty; Rachmawati, Lucky

doi:10.26740/jekobi.v3n3.p151-164

Cited by 7 publications

(7 citation statements)

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“…In this study, the Halal Label variable has a positive and significant effect on the Purchasing Attitude of local cosmetics with a halal label, as seen from the P-value of 0.000, which is less than 0.05. This research result aligns with the study stating that the significance value of the halal label is 0.042, meaning <0.05, indicating that the halal label has a significant effect on the purchasing attitude of cosmetics (Amin & Rachmawati, 2020). This study also aligns with the research conducted by Latte et al (2020), which concludes that the halal label variable significantly influences the purchasing attitude of Wardah cosmetic products.…”

Section: Influence Of Halal Label On the Purchasing Attitude Of Local...supporting

confidence: 89%

The influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor

Aliza,

Akbar

2024

J. Islam. Econ. Lariba

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IntroductionIn the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values.ObjectivesThis study examines the influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor.MethodThis quantitative descriptive research employs the SEM-PLS approach, utilizing Smart PLS version 3.0 software. The sample data comprises 105 respondents.ResultsThe results of the F-test showed that the significance value (sig) is 0.000 < 0.05, indicating that brand image (P-value = 0.048), halal label (0.000), and religiosity (0.000) significantly and positively influence the purchasing attitude of local halal cosmetics.ImplicationsThis research provided insights for local halal cosmetics companies on the importance of brand image and the halal label of their products for customers. For policymakers, it highlights the importance of halal regulation to protect customers from using non-halal cosmetics products.Originality/NoveltyThis study provides insights into the purchasing attitude of Muslims regarding cosmetics products in Indonesia.

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Section: Influence Of Halal Label On the Purchasing Attitude Of Local...supporting

confidence: 89%

The influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor

Aliza,

Akbar

2024

J. Islam. Econ. Lariba

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“…Citra terhadap merek berhubungan dengan sikap yang berupa keyakinan dan preferensi terhadap suatu merek. 27 Dapat disimpulkan bahwa citra merek adalah persepsi konsumen terhadap merek tersebut, termasuk apakah merek tersebut baik atau buruk. Citra merek terkait dengan sikap, keyakinan, dan preferensi terhadap merek tertentu.…”

Section: Citra Merek a Pengertian Citra Merekunclassified

Pengaruh Citra Merek, Harga Dan Religiusitas Terhadap Keputusan Pembelian Lipstik Pada Mahasiswi Di Kota Jambi

Damayanti,

Mutia,

Ifazah

2024

JIMEB

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This study aims to determine the effect of brand image, price and religiosity on the decision to buy lipstick on female students in Jambi City. The population in this study were female students in Jambi City, namely Sulthan Thaha Saifuddin Jambi State Islamic University, Muhammadiyah University and Stai Ma'arif. The number of samples in this study were 371 people using a stratified random sampling technique. The method used in this study is the quantitative method, and the data analysis method used is validity test, reliability test, multiple linear regression, t test, f test and test the coefficient of determination with SPSS 25 tools. Based on the partial test results (T test) the brand image variable (X1) indicates that the calculated t value is greater than t table, namely 5.104 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "brand image has a significant influence on purchasing decisions". The price variable (X2) shows that the calculated t value is greater than t table, namely 4.378 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "price has a significant influence on purchasing decisions. Religiosity variable (X3) shows that the calculated t value is greater than t table, namely 4.459 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "religiosity has a significant influence on purchasing decisions. From the research results of the simultaneous test results (Test F) brand image, price and religiosity variables have a positive and significant effect on purchasing decisions. In testing the classical assumptions of this study, the distribution is normal, there is no heteroscedasticity and multicollinearity.

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“…Salah satunya adalah menggunakan kosmetik agar terlihat cantik. Saat ini, idustri kosmetik berkembang pesat, dan wanita dari segala usia-dari remaja hingga dewasa-telah menjadi sangat bergantung pada kosmetik untuk mepertahankan penampilan sehari-hari [1]. Produk perawatan diri ini digunakan oleh perempuan sejak bangun tidur hingga menjelang tidur.…”

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“…Hasil ini sesuai dengan penelitian yang dilakukan oleh Ismi Aziz Makrufah yang berjudul pengaruh citra merek dan label halal terhadap keputusan pembelian produk kosmetik. Dimana hasil penelitiannya mengatakan bahwa variabel citra merek memiliki pengaruh yang signifikna terhadap keputusan pembelian [14].…”

Section: Hasil Penelitian Dan Pembahasan Penerapan Label Halal Dalam ...unclassified

Pengaruh Label Halal, Citra Merek Dan Beauty Vlogger Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus Pada Mahasiswi Fakultas Syariah Angkatan 2018-2019 Universitas Islam Bandung)

Fauziah

Madjakusumah

Srisusilawati

2022

BCSSEL

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Abstract. Product attributes on a product are important factors for consumers and can be the basis for purchasing decisions. One of the product attributes in cosmetics The increasing cosmetic market today, makes many choices of cosmetic brands on the market and this will affect a person's attitude towards purchasing cosmetic products. Then beauty vloggers profit from this development by using YouTube to produce vlogs detailling their experiences with various products, particulary cosmetics. This study is objective was to analyze the application of halal labels, the use of brand image and beauty vloggers on cosmetics and to analyze the effect of the variables of halal labels, brand images and beauty vloggers partially and simultaneously on purchasing decisions. Using data from a questionnaire, this study used a descriptive quatitative methodology. Non probability sampling with a purposive samping strategy is the sampling technique employed. In the study, a traditional assumption test and an instrument test were employed as the verification analysis, coefficient of determination test, multiple linear regression analysis and hypothesis testing. The respondents who used the sample in this study were 71 students of the Islamic Faculty of the Islamic University of Bandung class 2018-2019. Following are the test outcomes utilizing the test: No discernible impact of the halal label exists on purchase choices. Purchase decisions are significantly influenced by brand perception. Beauty Vlogger has a significant influence on purchasing decisions. And for the test results using the f test, namely that the variables of halal label, brand image and beauty vlogger simultaneously have a significant effect on purchasing decisions. Keywords: Halal Label, Brand Image, Beauty Vlogger, Purchase Decision Abstrak. Atribut produk pada sebuah produk merupakan faktor penting bagi konsumen dan dapat menjadi dasar keputusan pembelian. Sala satu atribut produk pada kosmetik Meningkatnya pasar kosmetik saat ini, menjadikan banyaknya pilihan merek kosmetik di pasaran dan hal ini akan mempengaruhi sikap seseorang terhadap pembelian produk kosmetik. Kemudian beauty vlogger memanfaatkan tren penggunaan youtube ini untuk membuar vlog yang merinci pengetahuan praktis mereka tentang berbagai produk, khususnya produk kosmetik. Tujuan dari penelitian ini adalah untuk menganalisis penerapan label halal, penggunaan citra merek dan beauty vlogger pada kosmetik serta menganalisis pengaruh variabel label halal, citra merek dan beauty vlogger secara parsial dan simultan terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif deskriptifsdengan menggunakansdata dariskuisioner. Teknik sampling yang digunakan adalah nonprobability sampling dengan teknik purposive sampling. Analisis verifikatif yang digunakan dalam penelitian ini adalah uji instrument, uji asumsi klasik, uji koefisien determinasi, analisis regresi linear berganda dan pengujian hipotesis. Responden yang digunakan sampel dalam penelitian ini adalah mahasiswi fakultas syariah angkatan 2018-2019 Universitas Islam Bandung sebanyak 71 orang. Berikut adalah hasil pengujian dengan menggunakan uji t : Label Halal tidak berpengaruh secara signifikan terhadap keputusan pembelian. Citra Merek berpengaruh secara signifikan terhadap keputusan pembelian. Beauty Vlogger berpngaruh secra signifikan terhadap keputusan pembelian. Dan untuk hasi pengujian menggunakan uji f yaitu bahwa variabel label halal, citra merek dan beauty vlogger secra simultan berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci: Label Halal, Citra Merek, Beauty Vlogger, Keputusan Pembelian

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Pengaruh Label Halal, Citra Merek, dan Online Consumer Review terhadap Keputusan Pembelian Kosmetik Wardah

Cited by 7 publications

References 0 publications

The influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor

The influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor

Pengaruh Citra Merek, Harga Dan Religiusitas Terhadap Keputusan Pembelian Lipstik Pada Mahasiswi Di Kota Jambi

Pengaruh Label Halal, Citra Merek Dan Beauty Vlogger Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus Pada Mahasiswi Fakultas Syariah Angkatan 2018-2019 Universitas Islam Bandung)

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